GallantCEO
No Result
View All Result
Friday, May 9, 2025
  • Home
  • Interviews
    • VIP Interviews
  • Community
  • Contribute
Get Interviewed
GallantCEO
  • Home
  • Interviews
    • VIP Interviews
  • Community
  • Contribute
No Result
View All Result
GallantCEO
No Result
View All Result
Home Interviews VIP Interviews

Sarah Lynn – Sweets In The City, Sweetly Winning The Apprentice 2017

by Russ Turner
September 27, 2024
in VIP Interviews
Reading Time: 5 mins read
Sarah Lyn Sweets in the city owner winner of the Apprentice 2017
Share on FacebookShare on Linkedin

"Women are like tea bags, you don’t know how strong they are until you put them in hot water"

@Mrs_Sarah_Lynn_ Tweet

Sarah is the queen of confectionery is the owner of Sweets In The City with Lord Alan Sugar, who provide premium confectionery products for retailers and corporate clients and are currently stocked within Harrods, Selfridges and Harvey Nichols. She was the winner of the popular BBC One television reality show The Apprentice series 13 in December 2017.

She walked away as one of two winners in a historic £500,000 investment, being declared a ‘fantastic expert in her field’.

Sarah considers herself a strong independent woman and resembles – The Iron Lady Margaret Thatcher

Would You like a feature Interview?

CLICK HERE

All Interviews are 100% FREE of Charge

Table of Contents

  1. What did you take away from appearing on The Apprentice other than winning it and the money?
  2. Your company Sweets In The City is doing sweetly what stores are you currently in and do you have any plans to expand the business?
  3. You’re seen as a figure-head and an advocate for women, can you tell us your own words; Are successful women entrepreneurs different from men? 
  4. If you could eat dinner with 3 people living or deceased who would it be and why?
  5. What advice can you give to small business owners on a budget, regarding how to take their business to the next level?
  6. Who do you look up to and aspire to be like as an entrepreneur?
  7. Has your upbringing played any part in your success?
  8. Watch Sarah’s down to earth audition for The Apprentice where she relates her knowledge of Sweets as she describes Lord Alan Sugar 

Entrepreneur Interviews » Interview with Sarah Lynn

Welcome to our Interview with Sarah Lynn on Gallantceo.com

What did you take away from appearing on The Apprentice other than winning it and the money?

The Apprentice teaches you a lot about your strengths and weaknesses – both in business and as a person.

It strips you back from your normal life and support network, your cheerleaders in life, and it tests your skills in challenging and time restrictive circumstances.

I learnt to be a little tougher, more direct, and that some things that come naturally to me don’t to others… so it gave me confirmation that I definitely have the qualities of an entrepreneur. It also highlighted to me how lucky I am to have the incredible family and friends I do in life, because having them gave me perspective during the difficult moments in the process.

Your company Sweets In The City is doing sweetly what stores are you currently in and do you have any plans to expand the business?

I am very proud to have Sweets in the City products listed in beautiful stores such as Harrods, Selfridges, Waitrose and Harvey Nichols.

We have huge plans to expand further, developing the web offer we have that allows customers to personalise our gifts – www.sweetsinthecity.co.uk adding additional non sweet gift items to the portfolio for a complete gift package.

We have also now created and launched our vegan sweet bag range -called Sweets in the City ‘Duals’. The plant based recipes pack twice the flavour into the sweet for a double-taste sensation, one being layered on the outer shell and another injected into its pectin centre.  

As always, I am very excited and motivated about everything that is to come!

You’re seen as a figure-head and an advocate for women, can you tell us your own words; Are successful women entrepreneurs different from men? 

I think women, now more than ever, want to live their best lives and invest in themselves in the same way that men do.

This can take many forms and I am inspired by the women in my life, whether they are staying at home looking after their children, running a small enterprise from home or building a global brand. I love talking to women about business and am always particularly inspired by other working mums like me who are creating a life that fulfills them and managing the daily juggle.

Hopefully my position as an Apprentice winner will allow me to talk about this more and have a positive impact on women and mum’s in the workplace.

If you could eat dinner with 3 people living or deceased who would it be and why?

There are so many people I would love to talk to and learn from, but for a fun and insightful meal tonight I would opt for Michelle Obama, Jose Mourinho and Meghan Markle.

It would be great to hear about Meghan’s plans for the future and how she plans to use her new Royal profile for humanitarian gain, Jose is a master of his trade and Michelle is an all round inspiration.

It would be a long dinner with all my questions!

What advice can you give to small business owners on a budget, regarding how to take their business to the next level?

Having been a small business owner with financial commitments and on a budget I know how hard it is to make the leap to the next level. My advice would be to work hard at building solid foundations for the business and good organic growth, to be able to show an investor the model works.

Even if the numbers aren’t huge at the beginning the right investor will see the potential.

Who do you look up to and aspire to be like as an entrepreneur?

Of course it has to be Lord Sugar for me! His way of doing business and his raw and real no-nonsense style is something I admire hugely, and it was the opportunity to get his investment that made me apply for The Apprentice.

I feel like Lord Sugar’s business journey really shows that if you want something badly enough and have the work ethic and entrepreneurial skills to go and get it – then it’s possible.

There is nothing more inspirational than that!

Has your upbringing played any part in your success?

I had a happy upbringing. I lived all of my early life in a flat on the 8th floor of a London council block, with my mum and sister.

My Dad and Mum separated and I saw them both work really hard to make the most of themselves and be the best they could be.

My mum had two jobs and juggled single motherhood, which only now being a mother of a 5-year-old and 1-year old do I really understand how hard that must have been.

My Dad was a great inspiration to me, as when I was about 6 he began to build his own packaging business so I was always around him watching him doing that.

I think seeing how hard they both worked and how much they both struggled at times in different ways definitely helped me want to succeed.

For press, media and speaking enquiries contact; info@sweetsinthecity.co.uk 

or call +44 20 8 688 4848

Winning The Apprentice 2017

 

Watch Sarah’s down to earth audition for The Apprentice where she relates her knowledge of Sweets as she describes Lord Alan Sugar 

Author

  • Russ Turner

    Russ Turner

    Founder & Editor at GallantCEO.com | Media enquiries, Guest Posting, and Interviews please contact via LinkedIn.

"Elevate Your Brand with an Exclusive Feature Interview!"

 

All Interviews are 100% FREE of Charge

Tags: Lord SugarSarah LynnThe ApprenticeThe Apprentice WinnerThe Apprentice Winner 2017

Related Posts

Empowering Global Health
VIP Interviews

A Life in Full – Empowering Global Health and Humanitarian Initiatives

November 13, 2024
Bob Keiller
VIP Interviews

Bob Keiller on Leadership, Legacy, and Tackling Big Challenges

October 9, 2024
Tony J Selimi e1685908538174
VIP Interviews

Tony J Selimi – TJS Cognition Ltd – Unleashing Your Potential To Achieve Personal Excellence Professional Growth and Maximizing Business Potential

September 27, 2024
Grant Miller CEO of Daily Sport at Daily Sport Event
VIP Interviews

Grant Miller: Transforming the Daily Sport and Charting the Path Ahead with Preston Holidays

June 17, 2024
Marnie Swindells Apprentice Winner
VIP Interviews

Marnie Swindells – Winning the Apprentice to launching Bronx boxing gym

July 5, 2023
Rune Sovndahl reading the Financial Times
VIP Interviews

Rune Sovndahl – Fantastic Services – From Entrepreneur To Franchisor

September 27, 2024

Most Viewed Of All Time

  • Trending
  • Comments
  • Latest
Grant Miller CEO of Daily Sport at Daily Sport Event

Grant Miller: Transforming the Daily Sport and Charting the Path Ahead with Preston Holidays

June 17, 2024
Tony J Selimi e1685908538174

Tony J Selimi – TJS Cognition Ltd – Unleashing Your Potential To Achieve Personal Excellence Professional Growth and Maximizing Business Potential

September 27, 2024
Shan You

Shan You: Bridging Cultures and Innovating Big Data and AI at Smardaten Technologies

October 5, 2024
Jaroslav Tsukarjov – Forweston Consultancy & Management – Financial Solutions Expert

Jaroslav Tsukarjov – Forweston Consultancy & Management – Financial Solutions Expert

June 14, 2024
Paul Taylor

Paul Taylor: Navigating Change Management and Leading Consultancy Excellence

October 2, 2024
Marnie Swindells Apprentice Winner

Marnie Swindells – Winning the Apprentice to launching Bronx boxing gym

July 5, 2023
Celia Sawyer Luxury Interior Designer

Celia Sawyer – Luxury Interior Designer – Creating Luxury Homes

September 27, 2024
Diversity & Inclusion

Interview with Victoria Pelletier – Strategic Intentionality for Diversity & Inclusion

Carla William Johnson

Carla Williams Johnson: Your Media Superhero, Helping you Step up & Stand out from the crowd

Julia Brodska

Interview with Julia Brodska – Living Her Best Life-ing

Celia Sawyer Luxury Interior Designer

Celia Sawyer – Luxury Interior Designer – Creating Luxury Homes

Marnie Swindells Apprentice Winner

Marnie Swindells – Winning the Apprentice to launching Bronx boxing gym

Carina Lepore sitting outside Dough Artisan bakehouse

Carina Lepore – Winner of BBC Apprentice 2019 – Dough Artisan bakehouse

Sarah Lyn Sweets in the city owner winner of the Apprentice 2017

Sarah Lynn – Sweets In The City, Sweetly Winning The Apprentice 2017

Judy Schramm – The Power of Personal Branding for CEOs

Judy Schramm – The Power of Personal Branding for CEOs

December 26, 2024
Teresita Angela Terga – Championing Conscious Storytelling Through TAT Productions

Teresita Angela Terga – Championing Conscious Storytelling Through TAT Productions

December 26, 2024
Success Solutions

Transforming Lives and Businesses with Success Solutions

November 10, 2024
Empowering Global Health

A Life in Full – Empowering Global Health and Humanitarian Initiatives

November 13, 2024
Troy Webber

Troy Webber: Revolutionising Auto Recycling Through Innovation and Legacy

October 28, 2024
James Mayes

James Mayes: Resilience, Reinvention, and Building Connections in a Rapidly Changing World

October 23, 2024
Nicholas Loise

Nicholas Loise: Revolutionising Sales with Structured Systems and Impactful Leadership

October 23, 2024

GallantCEO

Recent News

Judy Schramm – The Power of Personal Branding for CEOs

Judy Schramm – The Power of Personal Branding for CEOs

December 26, 2024

Categories

  • Community
  • Interviews
  • VIP Interviews

Site Navigation

  • Home
  • About Us
  • Privacy & Policy
GallantCEO

GallantCEO providing you with Entrepreneur stories from top CEO's, Seasoned Directors and Successful Business Leaders.

© GallantCEO all rights reserved 2024

0:00
0:00
No Result
View All Result
  • Home
  • Interviews
    • VIP Interviews
  • Community
  • Contribute

© GallantCEO all rights reserved 2024

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies. However you may visit Cookie Settings to provide a controlled consent.
Cookie settingsACCEPTACCEPT ALL
Manage consent

Privacy Overview

This website uses cookies to enhance your experience. Necessary cookies are essential for basic functionalities and are stored on your browser. We also use third-party cookies to analyse and understand how you use our site. These cookies will only be stored with your consent. You can opt out of these cookies, but this may affect your browsing experience.

error: <b>Alert: </b>Content selection is disabled!!