South Africa’s tourism board has conditionally approved a plan to sponsor English Premier League club Tottenham Hotspur amid the energy crisis, the South African Tourism Board (SAT) said. statement on thursday.
The controversial sponsorship deal, which is yet to be finalized, is reported at around $58 million (R1 billion).
“We cannot continue business as usual because we are not getting the results we expected. It really helps shift the dial of guest arrivals.
“It is disappointing that information regarding the partnership was leaked in advance.
“What remains in the process now is to consult with stakeholders in the tourism sector and the state treasury before finalizing anything,” Khumalo added.
The SAT defends its sponsorship, pointing to the government’s mandated target of “achieving 21 million international tourist arrivals by 2030.”
Correspondence to the media Press conference “This is not about football,” Kumaro told reporters on Thursday.
“We are accessing the audience of the British Premier League. I have,” he said.
Tottenham declined to comment on the sponsorship deal.
The ongoing blackout in South Africa is known locally as blackouts. load distributionAs a result, President Cyril Ramaphosa considered declaring a national disaster similar to 2020 at the height of the Covid pandemic, which had a devastating impact on the country’s economy.
Intensifying power outages have also raised serious concerns about South Africa’s food security, driving up prices and further straining household budgets.