How Businesses Can Use AI To Improve Their Content Strategy In 2023

Online content is meant to inspire, engage, and inform. More importantly, the goal is to put your business on your target audience’s radar. Even if a helpful blog post doesn’t convert readers into customers immediately, the information stays in the back of their minds. Consumers see the company as a valuable resource and encourage them to consider its products in the future It will be

Digital content can be a great way for businesses to reach an increasingly knowledgeable audience, but it requires a lot of effort to create. Social media posts, online articles, and website pages contain more than meets the eye. A business needs a well-executed strategy, plus talented content his creators who are passionate about research and have technical expertise.

But at the end of the day, creative people are just humans, and the demands of work can be overwhelming. there is. Here’s a look at how content marketing teams can harness the power of AI to improve their strategy in 2023.

1. Discover online search intent

Most content marketing professionals know that their target audience uses keywords when searching for information online. It doesn’t matter if the words are typed on the keyboard or spoken using a voice assistant. Traditional content strategies focus on keywords that consumers are most likely to use. However, while simple keyword research tools can reveal the phrases your audience is looking for, keyword research alone may not reveal search intent.

This is a problem. This is because recent search engine algorithm updates emphasize search intent over keywords. If a business wants to rank posts, understanding consumer intent is more important than sprinkling targeted phrases throughout the article. Search intent gets to the heart of why people search.a content strategy Anything built on this ‘why’ can better satisfy the audience’s information craving.

AI can intervene here. AI-powered investigative tools perform more sophisticated analysis that reveals search intent. It does this by identifying patterns in the online behavior of certain viewers. AI examines how enterprise consumers interact with digital content, making behavioral predictions. These insights go beyond keyword-related topics to your content team by showing you the information that triggers engagement and conversions.

2. Build a content framework

The words people read on their devices don’t just come out of nowhere. Someone has to plan, organize and create. But coming up with those words can be harder than it looks, given the sheer amount of content creatives have to create. Ideas can be exhausted, not only in terms of topics, but also in terms of outlines and the “meat” of various works.

AI programs enhance creativity by generating topic, outline, and content suggestions. When teams don’t know what to write next, AI generates fresh ideas. Topic Generator analyzes the material companies already have to come up with new titles in seconds. Then these programs can go beyond that. The topic generator also looks at competitor content, online search trends, long-tail keywords, and search intent.

The result provides writers with a broad base of months’ worth of content. Besides topics, AI programs can create blog outlines. Content creators just need to give the tool something to do. From these outlines, writers can flesh out the content of each section. We can also use AI to generate some of these details, fine-tuning the words according to specific tone, audience and search intent.

3. Check for mistakes

If there’s one thing about humans that’s certain, it’s our tendency to make mistakes. Errors, regardless of degree, are how people learn. But when it comes to creating content, mistakes usually show up like thumbs. When grammatical errors are published online, readers can be distracted from the authority of the content.

Editing and proofreading can be closely related to writing. However, these activities require different skill sets. Creatives are rarely good at all aspects of online content creation. Multiple styles With his guides and rules, it’s hard for even a seasoned content creator to remember all the rules.

An AI-powered grammar checker guides writers through these rules. These programs flag more than spelling mistakes. They identify ways to make sentences clear and concise while highlighting incorrect words. AI can’t find every mistake, but it can help writers polish their content. These programs also show you how to make the language more engaging and tailored to your specific reading level.

4. Audit content performance

Content marketing is a long-term strategy. Most companies don’t see immediate results. After someone publishes their work, companies can reasonably expect it to take weeks, months, or even years to generate revenue. However, just because this period has passed doesn’t mean that his content marketer’s efforts won’t come to fruition.

According to industry statistics, content marketing revenue is nearly $66 billion If projections are correct, these revenues will double by 2026. At the same time, not all content companies create will yield acceptable ROI. Some blog posts don’t get as much traction as the content team would like. Also, the information on the landing page may be outdated.

Creative teams can manually analyze content performance, but it takes a lot of time. Additionally, there are pattern-based metrics that humans tend to overlook. AI-powered content audit tools get the job done faster and more accurately. Identify underperforming content and point out why your work isn’t meeting your benchmarks. Auditing tools steer teams in the right direction and enable them to optimize their content in ways that improve performance.

The role of AI in content strategy

Businesses rely on content strategies to increase brand awareness. But given the ocean of information online, creators are under increasing pressure to perform and make their companies stand out. AI can upskill content teams by empowering them with audience insights, content ideas, and more. AI capabilities enable content marketers to take their strategy and results to the next level.