ByteDance told CNBC Wednesday that it is testing a kind of food delivery service in China via its short-form video app Douyin. Alibaba and Meituan.
The company is now looking to extend the service beyond the trial period.
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Douyin is the Chinese version of TikTok, both owned by ByteDance.
A Douyin spokeswoman said the company is “testing in Beijing, Shanghai and Chengdu a feature that allows merchants to advertise, sell and deliver ‘group buy’ packages to Douyin users in those cities.” said.
Restaurant owners often live stream on Douyin to promote their business. While doing this, you can offer food discounts or coupons to users watching your video. Multiple users can then purchase that offer and select a time for their food to arrive within two days.
This model is very different from Meituan and Alibaba’s Ele.me. Both are on-demand food delivery services. uber eat.
A Douyin spokesperson said, “Depending on the test results, we will consider expanding this feature to more cities in the future. We don’t have a detailed timeline yet.”
The company has been testing this feature since December.
China’s food delivery industry is dominated by Meituan and Ele.me.
But ByteDance’s tentative entry into the market suggests it’s targeting a piece of the market that was worth $66.4 billion in 2022, according to research firm IMARC Group.
ByteDance is tapping into many different areas of online shopping. Last year, the company launched a fashion website called If Yooou outside of China.