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Cryptocurrencies and blockchain have their share of enthusiastic pioneers, but these industries cannot survive and thrive without attracting new users. Should it have to? And are industry leaders making the problem worse by not trying to get where potential users are?
The close ties between the blockchain and cryptocurrency industries can be both a strength and a hindrance. It may be time for insiders to step outside the echo chamber and better understand what prospective new users want to know and how to provide that information. Below, his 16 members of the Cointelegraph Innovation Circle discuss how the blockchain and cryptocurrency industry can improve outreach to potential new users.
Stay true to transparency and decentralization
We need to stay true to the blockchain industry’s purpose of transparency and decentralization.When leaders promote these characteristics in discussions about the industry and its products, they put prospective customers in a better position to understand the industry. It makes it much easier to test what you say than what you blindly believe. – Mohak Agarwal clay stack
fight for progress across the universe
We must stay true to Satoshi Nakamoto’s vision and educate ourselves on the importance of not relying on financial intermediaries. This space is full of pointless tribalism that only alienates new users. A true leader should do everything in his power to advance the field as a whole. Together we can make this his 12th sector in the S&P. – Ben Nawth Relaxation
Push out simple, clear content
Simplicity and clarity are essential. Leaders should push simple educational content. Forget complicated technical explanations that mean a lot to you but nothing to a wider audience. If the future of Web3 is for the general public, we need to be able to explain what it is in simple terms that everyone can understand. – Shiran Hertzberg eToro
Make Use of Helpful Analogies
It’s hard, but one of the ways we’ve found it helps is using analogies that people can understand. For example, when I talk about DeFi insurance, I will first talk about how traditional car insurance works, and then explain the parallels to how it works in the crypto world. – Rupert Barksfield amulet
Build solutions that people can use without being taught
Education is often irrelevant — there are too many people trying to teach people how cryptography works. Few people understand how the Internet works. What made the Internet skyrocket? Great software and use cases that work out of the box. Apple didn’t teach people how to use his iPhone. They created a product that works. Build solutions that people can use, not solutions that require education. – John Wingate bank social
Start with product education and security assurance
You should focus on product education and security, ideally in that order. Product education can help users begin to understand how blockchain can help alleviate the pain points of traditional finance. Second, future users should feel comfortable with the technology itself. Focusing on these two factors will allow new users to join the blockchain ecosystem, but this is perhaps the biggest obstacle. – Megan Nybold Bing X
leave the drama at the door
With so much tribalism in cryptocurrencies, project leaders often get caught up in pointless social drama that alienates future users. Leaders need to put the drama at the door and realize that we are all collectively building this technology. Let’s make it. I don’t like being at a party where everyone is yelling at each other. – Mark Soares Block House Co., Ltd..
drop echo chamber language
The language we choose is important from a technical and cultural point of view. The industry is obsessed with its own niche words and anecdotes. We should always consider that the person we are reaching out to is probably not only new to Web3 doctrine, but also skeptical.Using a non-echo chamber language to make it easier to understand is one step closer to mass adoption. – Sheraz Ahmed STORM Partners
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Highlight real use cases
Focus on real-world use cases that create value and leverage technology to drive new business models. Ignore the hype and speculation. there is nothing there. Ultimately, Web3 and Web2 need to work together. Web3 will not cut out and replace Web2, nor will Web2 not invent his Web3. Drive use cases, drive innovation, and create paradigm shifts in business models. – Nitin Kumar zblock
Prepare people for how blockchain will change the world
Keep the big picture in mind and don’t focus on the everyday details. See how life will change in a post-blockchain revolution world. This technology will take time to mature, so explain how people can be prepared and able to meet expectations, present the benefits as well as the drawbacks, and make people aware of the challenges to mass adoption. please give me. – Jagdeep Sidhu Ciscoin Foundation
Emphasizing the “how” and “why” of new technologies
Because of its pace and scope, the crypto ecosystem generates an incredible amount of noise. Trying to parse reliable information can be overwhelming, especially when the emphasis is on value-based valuations. Instead, education should emphasize the ‘how’ and ‘why’ of emerging technologies and position them in a changing world.A larger context can only stand to enrich your crypto journey. – Oleksandr Lutskevich CEX.IO
Simplify languages related to Web3
Leaders should work together to simplify the language and explanations of the complex concepts associated with Web3. The industry moves at breakneck speed, and this pace will only be accelerated by advances in AI tools like ChatGPT. We also need to focus more on sharing the positive use cases that this technology brings to our lives. Combining these steps with patience can reduce some of the confusion. – Matthew Lacrosse meta engine
Reach your audience where they are
Platforms like TikTok can be daunting for Web3 natives accustomed to Twitter and Telegram, but it’s important to provide educational content beyond our own echo chamber. This is a great way to increase blockchain adoption, especially among the younger generation. – Wolfgang Rückel ENT Technologies AG
Join an open-ended conversation
Ask questions and be prepared for open-ended conversations. Prospective users hesitate for various reasons. If you don’t understand their point of view, it’s a mistake to assume that you know how to address their concerns or motivate them to learn. My teaching experience helps. It is natural to use the Socratic method in small environments. At scale, focus on the topic and define terms. – Stephanie So, geek
Gamify the learning process
Combine gamification, education and rewards as a learning process. Educate users through quiz-style challenges — winners receive a non-transferable proof of knowledge NFT. They can then be rewarded by the company with discounts and special offers.World of Women and Ledger are excellent examples of this. – Elki Colditz OU Pop Spot
focus on utility
We need to focus more on the usefulness and benefits to the people who use our products, rather than focusing on the technology itself. You may acquire users who are only interested in profit and nothing more. These types of projects will only thrive in frothy markets, as we’ve seen in 2020 and 2021. – Moshe Lieberman share
This article was published through the Cointelegraph Innovation Circle. The Cointelegraph Innovation Circle is a vetted organization of senior executives and experts in the blockchain technology industry who are building the future through the power of connection, collaboration, and thought leadership. Opinions expressed do not necessarily reflect those of Cointelegraph.