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With Kat Shee, VP of Marketing at GROW Sea Sisterslifestyle and golf creators.
Have you ever considered joining the world of influencers? You are not alone. In fact, SignalFire (via 2020) forbes article) It is estimated that as many as 50 million people around the world already consider themselves creators. broken, Hubspot’s 2022 State of Consumer Trends Report We found that 30% of 18-24 year olds and 40% of 25-34 year olds surveyed think of themselves that way. Not all little kids want to be astronauts when they grow up. Now we are talking about YouTube, Instagram and TikTok. But are they wrong?
With inflation rising and the industry as a whole taking a step back, influencer marketing remains as lucrative as ever. According to data from Influencer Marketing Hub, From a $1.7 billion industry in 2016, we have seen it grow to a $16.4 billion industry in 2022, data suggests. , as brands around the world incorporate influencers and his marketing strategies into their business plans.
This leads to big problems. How many people can actually make it as an influencer? Is there really money to be made in this dominant industry?
Some naysayers argue that too many influencers mean too few eyeballs. In this world, content can get overlooked and it can be difficult to build trust between consumers and influencers. Sorry, Sponsored Products. In reality, it may not. At the beginning of 2022, forbes Senior contributor Walter Loeb reports on data from Sideqik showing that 72% of consumers’ trust in influencers actually increased, 66% said their purchasing decisions were made by influencers,64 % said influencers helped them discover new brands.
As an influencer myself, I think you need to know your niche, hit all the platforms and honestly have a little bit of luck. If you’re struggling, here’s how to find your niche (and hopefully your ultimate success) online.
Challenge: find a space online
With 50 million people fighting for an audience online, achieving success is no easy task for the faint of heart. From 9 he decides to quit gigs until 5 Many influencers spend a lot of time on the sideline to make ends meet until the free product they are offered turns into real cash .as one’s self-proclaimed failed influencer “I can’t pay my rent with a T-shirt.”
It’s hard to say how many influencers have failed, or how long it will take them to become “successful.” It’s hard even to define what success means as a whole. Is it a validation check or a certain number of followers or views? is to define what
It’s also important to ask yourself how long you can stay active as an influencer. The timing of “success” varies from person to person. It could just be a single viral video or the world’s favorite dog falling at your feet. If you find your content to be successful, it’s important to analyze why it worked, what kind of audience it hit, and how that success could be replicated.
The Solution: Zoom In on Authenticity
Many influencers make the mistake of starting out too broadly. Everyone loves hacking TikTok, but not everyone can be Khaby Lame. Ask yourself what you are really interested in. To make an impact is to create a genuine connection with your audience.
As a lifelong competitive golfer, I knew my content would be sport-based. But after a year or two, I wanted to get involved in more sports-related content, not just golf. I think it’s important to create content that you want and that viewers like. We’re getting very promising engagement rates on our Instagram account with our funny and relatable skits, but we’re seeing similar success when we’re on our game-shattering course.
How many female golfers out there actually have competitive experience, have had Division 1 college experience, and have a good sisterhood? That’s a pretty specific niche.
It took me six months to post here and there before I realized, “Wow, people actually like my content.” Then I started posting different kinds of things that I thought would appeal to my audience.
hit the right platform
Finally, where your content ends up makes all the difference in success. Being a creator is a lucky thing. Sometimes you have to be in the right place at the right time and have a strong momentum. However, you should ensure that you use it consistently across all platforms.
As a content creator, you need to stay up to date on the latest changes in algorithms.For example, for Instagram switched algorithms Changed to non-chronological feed posts and changed the whole game. The way Instagram exposes content to others has changed.
Being an influencer is not your average 9 to 5 job. I am constantly thinking about new content, how to connect with my audience, collaborate with other influencers and navigate relationships with the brands I represent. It’s easy to think of making an impact as just dancing and raking in cash, but the reality is that it takes a lot of effort and effort to know yourself enough to find a niche that works. It takes a lot of time and self-awareness. If you think there’s nothing better than a desk job at the end of the day, what are you waiting for?