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Restaurants are turning to subscription models to ensure stable revenue and customer visits. The move is also industry-wide, with major chains like Panera and PF Chang’s as well as local eateries experimenting with different subscription perks and rewards.
As Associated Press reportthe subscription works as expected, allowing customers to enjoy all-you-can-drink, free delivery, or their favorite meal in exchange for a monthly fee. We have juggled subscriptions from 4.2 in 2020 to 6.7 in 2022.
Panera’s subscription program, which offers unlimited coffee and tea for $11.99 per month, has expanded to include unlimited hot and cold beverages and free delivery. According to Panera chief Eduardo Luz, his brand and concept officer, members make up 25% of the chain’s transactions.
This way of thinking is spreading overseas. Pret A Manger launched coffee subscriptions in the UK in 2020. These are used by him 1.2 million times a week and are also available for subscription in France and the US.
Rick Kamack, executive director of the Industry Relations Institute of Culinary Education, told The AP that he believes restaurant subscriptions will only continue to grow. Camac reportedly says that consumers are used to them, and the additional income helps restaurants manage their budgets.
However, not all subscription programs are successful. The AP takes note of the example of Detroit restaurant SheWolf ditching the $80 monthly subscription box option to receive pasta, sauces and Italian treats. The pandemic — what prompted other eateries to seek this extra income — has killed SheWolf’s box.
Assembling the box proved to be a daunting task once the restaurant was ready to serve food to the public again.
