Mercedes-Benz’s next-generation car OS is built around paid software bundles

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Mercedes-Benz is developing a new in-house operating system that will power the next generation of electric vehicles.The automaker made the announcement today at an event in California, Mercedes said. MB.OS – stands for Mercedes-Benz Operating System – enhances safety, autonomous driving and navigation.

Automakers are working with several partners, including NVIDIA, Luminar, and Google, to build new software stacks. Mercedes will turn to her NVIDIA for the company’s software, data and AI expertise. GPU manufacturers’ GPUs will also power the first generation of electric vehicles manufactured by Mercedes based on the upcoming Mercedes Modular Architecture (MMA) platform. The automaker expects the first MMA EV to arrive by his mid-decade.

As for Luminar and Google, the former will provide LiDAR technology to Mercedes and the latter will work with the company to build a branded navigation experience that incorporates Google Maps functionality.By the way Mercedes It provides the company’s ‘Place Details’ data for all vehicles equipped with the latest version of the MBUX infotainment system. Use this integration to find out about local businesses, find out when they opened, see inside photos and what other Google users think. Mercedes plans to open MB.OS to other partners as well. zoom and even angry birds Developer Rovio.

All MMA EVs are equipped with the hardware required for Level 2 autonomous driving. Mercedes is also working with his NVIDIA and Luminar to offer Drive Pilot, a Level 3 autonomous driving system.The software is expected to arrive later this year model. Naturally, MB.OS will allow Mercedes to deliver over-the-air updates, adding new features to existing vehicles.

The company says some upgrades may come with a one-time fee, or they may charge a one-time fee. For example, MB.Connect combines the company’s navigation, entertainment and communication capabilities into his one package. Other bundles, such as MB.Charge, offer customers priority access to Mercedes-Benz charging stations. Drivers will be able to research and purchase Mercedes-Benz upgrades online via Mercedes’ mobile app and directly from their vehicles, the automaker said.

“The company believes that this strategic approach to software and hardware development will be the basis for lifetime revenue and additional contributions,” said Mercedes, adding that software revenue from bundles like MB.Connect will link revenues with “a low to mid-single-digit €1 billion figure by mid-decade”.