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I told my husband that I wanted to launch an online media training course during the pandemic. the next day she Amy Porterfield It started appearing on Instagram. That’s how I got on Porterfield’s strong track — joining millions of followers who turn to her for her business advice and products. Through emails, podcast episodes, and clubhouse sessions, I got a binder full of her workbooks, worksheets, downloads, and started the course a year later.
For over a decade, Porterfield has changed the lives of entrepreneurs and business owners. For the past 14 years, this online he marketing expert has provided valuable insight, strategy, and guidance through engaging and informative content. Now she is taking her expertise to the next level by publishing her long awaited book. Two weeks ago: Find the courage to quit your job, make more money, work where you want, change the world.
In each chapter, Porterfield provides practical tools and actionable steps to help readers build their business from scratch. Yes, that might include creating an online course in the future, but for now Porterfield dreams of quitting his job, walking out the doors of his company, and achieving financial freedom. She joined me from her home in Nashville to learn about her 8-figure business, how to go from employee to entrepreneur, and what she enjoys. Click the video above for the full interview.
Jessica Abo: Amy, you quit your 9-5 job over 10 years ago to start an $85 million business. Let’s go back to when we were preparing notifications.
In my last 9-5 job, I worked with my peak performance coach, Tony Robbins. One day he held a focus group and brought together a large number of his business owners online. I was the content director and was brought in that day to take notes. Here I was sitting at a side table listening to all these guys around a big oak table talking about the business they built. And we were talking about working the way you want. They were talking about living on their own terms. They were talking about making a lot of money and having a lot of influence. In that moment, I was like, ‘I don’t even know who these guys are or what they’re doing, but I want a piece of that.
For the first time in my life, I realized that I was not free. I didn’t call the shots. I wasn’t my own boss. I wasn’t working when I wanted, where I wanted, how I wanted. At that moment, I thought, ‘I want this, and I’m trying to figure it out.
How long did it take from the time you attended the meeting to the time you actually gave notice?
It took about a year from that moment until I left my San Diego office in my little white car with all the boxes stuffed in the back and drove off to start my own business.
But that year I created the runway. For example, how do I leave this job with dignity and integrity while preparing to start my own business and understand it all?
What did that runway look like? What are the steps people need to take to build their own runway?
There were very specific things I did and I outlined them in my book 2 weeks noticeFirst, I had to clarify my reasons. If you have a strong reason to quit your job and start your own business, it’s because when your worries overwhelm you, your reason will pick you up.
my why It was that the boss didn’t want it. I wanted freedom. I wanted to break through that glass ceiling. I wanted to call a shot. Once the reasons were clear, I had to choose a retirement date. Write your retirement date on a post-it and look at it every day and ask yourself, ‘What do I need to do today to get closer to that day? Need advice? Need support?” Each day, I worked towards the day and started building the idea of the business I wanted to build. You never quit without a plan, so that end date is everything.
The next thing I did was get really clear about my finances. I had to look at my finances and think, “How much do I have to earn each month to make ends meet?”
Then I started doing side hustle. This way I was able to earn a little extra money working mornings, nights and weekends. It was the starter idea that gave me the momentum, so my side hustle was really important.
Finally, I spoke to my husband, my mother, and my best friend. My book recommends: that’s all Tell three people. Most people can’t understand your dream of quitting your job and starting your own business. Most people, including co-workers, will tell you all the reasons why you shouldn’t do it. Be careful who you say
What was your first obstacle?
I was really suffering from Imposter Syndrome. From the day I quit my job and went out on my own, I thought, “I’m not smart enough to do this.” I couldn’t even use the word entrepreneur. It was too flashy and too loud for someone who always worked from 9:00 for him to 5:00 for her.
But every time it came to mind, I kept coming back to my reason why would I want this? I want freedom I want to call the shots I want to make something amazing. I want to earn more money. So, on days when I was overwhelmed with anxiety and doubts, for some reason it lifted me up.
Let’s talk about people who are dissatisfied with their jobs. How do they have the courage to notify and how to identify when to leave?
This is really turning you inward and asking yourself, “What do I want?” She looks around at her own work and thinks, “Well, I’m underpaid and undervalued,” or, “I feel neglected here. People don’t take my ideas seriously.” There are times when I say, If you’re thinking, “I hate my boss’s job, I want to do more with my life,” you need to listen to that thought. The question you want to ask yourself is, “If I’m not happy here, if I want something bigger, what am I waiting for?”
It takes courage, but also know that there are steps you can take. 2 weeks notice A guide to planning together.
What are the steps people need to take to know they’re building a strong foundation for the next chapter?
Let’s start with scrap. You won’t get all the answers. You’re just trying to get your initial idea going. Whatever it is, there are some things you might want to think about.
of 2 weeks notice, will teach you how to put together an offer based on your initial idea, how much to charge, and how to demonstrate how many customers you need to reach your goals. There are now enough resources to launch a website in a day or two. This book provides a lot of resources, especially if you’re on a tight budget.
Of course, you use social media to start building that business. I’ll show you how to do it on your terms.
We’ll also cover building your mailing list, messaging, how to appear in videos with confidence, and go all out to find your ideal client.
Amy, can you give us an overview of your company today? I have a list of 20 employees and products.
Fourteen years later, my business is very different than it was when I was doing social media for small businesses. That’s the point. Your business evolves.
But today I have built a team that I am very proud of. This is the funny thing. I teach people how to quit their jobs and start their own businesses. One of the questions I get asked a lot is, “How do you keep your employees if you teach them how?” I’ve built a business that doesn’t feel like a corporation, but it’s very important to me. I’m sure anyone looking right now who wants to build a business doesn’t want their business to feel like his 9 to 5 job.
That’s why we have an incredibly strong four-day work week. We work eight hours a day, Monday through Thursday. We are closed on Fridays, Saturdays and Sundays. I want people to have a balance in their lives and enjoy their time outside of work. Also, there is unlimited vacation. I have perks at my business that make me feel completely different than his 9 to 5 job.
We also do great projects and build really cool stuff, but we also enjoy our business. As we work virtually, we are doing in-person retreats to ensure time close to each other. My team’s culture is as important as the students I serve.
What do you think a young Amy Porterfield would say and think about everything you create?
She would say, “Oh no, this is our life!” I never dreamed that I would be able to have such a successful business, build such a great team, and work with such great people. My life is beyond my wildest dreams.
i know i’m not special. I see other people quit her 9 to her 5 job to start their own business and one day say, “Amy, my life is beyond my dreams.” would like to help A whole other world awaits you from 9am to 5pm. I want to help more people realize that.
