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Rob Clark has built his career on being tall. When the 6’4″ father of four decided to quit his job in Michigan during the pandemic, looking for a place to live that wasn’t locked down, he and his family took to social media. I came up with the idea of being an influencer, and they came up with the name That Tall Family.”We’re tall,” says Clark. “People notice us when we walk into a room.”
It was March 2021 and Clark had no vacancies. He and his wife Rachel decide to sell the house and let it go. “It took him 18 months for us to live on stock from home,” he says.
Luckily, Clarke’s previous background in social media paid off and the show took off. Now based in Greenville, Illinois, the family has 2.2 million followers on TikTok, Instagram, and YouTube and lives taller than the average family. “I noticed that when I watched my family on YouTube and social media, I started to feel like I knew them,” he says.
They currently earn about $100,000 a year from their social media efforts, with about $1,000 to $3,000 of their monthly income coming from TikTok’s Creator Fund. The family has worked with brands such as Meta, Nickelodeon, Warner Brothers, Toronto Raptors, Walmart, Sam’s Clubs, and He Crossnet, a four-way volleyball game. “It’s really insane to think that we can document our lives and have a very good life with it,” says Clark.
The most successful family video on YouTube features Clark’s eldest son, Carter, who is seven feet tall, standing in the front yard as the family takes turns running and running. try to give him a high fiveThe video had 170 million views when we spoke in January.
“People always ask me what my gear is,” he says. “All videos were made on an iPhone. Purchased from Amazon his $18 ring his light was the only investment.”
Clark says Carter has been making videos since he was two years old. A family living in Canada at the time made his 30-day road trip documented on video. Overall, he estimates he made about 700 videos.
“There are ups and downs at the end,” he says of his family’s video production. “If the kids are busy with sports, things change a little bit. We work that into our lives.”
He says they passed by when TLC approached them. “We knew our lives had to revolve around it,” he says. “We want to do business that suits us.”
Families living in small towns that stand out for their height are often asked questions by people who want to become social media influencers.
“Almost every college student wants to be an influencer to some degree,” he says. “My 13-year-old daughter will definitely be the most influential person in her family. She just gets it. She’s already doing very well on her own account.” I have.”