- With inflation progressing and food prices soaring, more and more people are buying food at 100-yen shops.
- The Dollar Tree Dinners TikTok page run by Rebecca Chobat shows shoppers how to cook on a budget.
- Chobat says that $35 worth of Dollar Tree groceries can be used for a variety of meals each week.
TikToker’s Rebecca Chobat has used her channel to show that you can eat a variety of meals all week by spending just $35 on Dollar Tree groceries.
commonly known as Dollar Tree Dinner30 years old Chobatto is creating Videos on TikTok Eight months to let my followers know how to eat well and on a budget food purchased from discount chains.
As to why he started making videos, Chobat said in a recent call with Insider: – People with limited transportation, college students, and people who live on American food his desserts. “
Her videos and recipes have caught the attention of cash-strapped shoppers over the past year as U.S. food prices skyrocketed and core inflation reached its highest level in 40 years. One of her TikTok videos from her early days, Posted last June, showed how to make KFC’s famous bowls with Dollar Tree ingredients. The video quickly went viral.
One-dollar stores are gaining market share in the grocery sector. According to a recent report from Coresight Research, Dollar Tree and Dollar General ranked among the top five retailers where consumers purchased food in 2022.
The shortage of fresh food at discount stores is a matter of controversy. These chains are growing rapidly in the US and Critics. Consumer Advocacy Group, Local Self-reliance Support Association – 100-yen shops often relocate to towns to lower prices and drive out competitors, make a food dessert By not offering a proper grocery selection. Increasingly, however, these chains are expanding their grocery selections to extend their reach.
Grocery is generally a low-margin product, but it can help drive traffic to your store, which is more likely to lead to repeat customers.
Dollar Tree, which also owns Family Dollar, said in an earnings call this month that it is working to “aggressively expand” its frozen and chilled product offerings and introduce refrigerators to more stores.
Meanwhile, Dollar General said it will sell fresh produce in 3,000 stores by fiscal year 2023 and will introduce fresh produce in up to 10,000 stores over the next few years.there is more than that 19,000 stores.
product revolving door
Chobat says grocery shopping at Dollar Tree is easier than you might think, but the food selection varies greatly from store to store. It’s also easy to make different meals each week, she said, because the product selection changes all the time.
“It’s like a revolving door, whose shelves are never stocked the same from one week to the next,” says Chobat.
Many Dollar Tree stores have an assortment of fresh and frozen items priced at the $1.25 price point, valid through 2021, and increasingly $3 and $5 items.
The $1.25 food could include small blocks of cheese, milk, frozen fruits and vegetables, chicken nuggets and ice cream, Chobat said. Elsewhere, you may find raw fish fillets or chicken breasts in the $1 to $1.25 price range, and ground beef in the $3 and $5 price range. There are also many canned goods.
Items such as cauliflower rice, coconut flour, or low-carb potato mash also make occasional appearances, she said.
Her weekly $35 menu included pancakes or sausage and gravy biscuits for breakfast, crispy tacos stuffed with black beans for lunch, and alfredo pasta with smoked sausage for dinner. , and it repeats a particular item, which is pretty diverse menu whole.
According to Chobat, these videos have had a big impact. One follower told her that following these recipes cut her grocery costs so she could afford school supplies for her kids at the start of the new school year in September.
“I get these messages quite often, and it really hit me hard,” Chobat said.