Bubble tea, or boba tea, a traditional Taiwanese beverage containing tapioca pearls, has exploded in popularity in the United States. Marketing for Kung Fu Tea, Matthew Poveromo, his manager, told Entrepreneur magazine that he is ranked 57th on his 2023 Fastest Growing Franchise list, and that the franchise brand is taking advantage of the trend to accelerate its growth. I heard about how
How did kung fu tea start?
Our four founders are from Taiwan and saw an opportunity to bring the authentic Taiwanese tapioca flavor to America. opened on April 30th., It took about a year for proof of concept in 2010, opened 13 stores, worked on the menu, and really built the infrastructure that allowed it to grow rapidly when it launched its franchise in 2011.
So what exactly is bubble tea?
Tapioca tea, or boba tea, comes from Taiwan and is a traditional drink that contains either tea and milk, or tea and fruit. You can drink while chewing, it is very delicious. Originating in Taiwan in the 80s, it spread to the United States in the 90s, becoming more diverse, mainly in urban areas. However, as demographics change in America, it is becoming increasingly acceptable even in rural communities.
Why do you think bubble tea is becoming more popular in America?
It was traditionally very big in cities, and still is, but as people leave those cities, they bring this culture with them and share it with their friends.A very communal and social drink. is. And when you’re thinking of snacking with friends, bubble tea is a very potent alternative to traditional desserts. It’s like riding the health trend, as it can be a very guilt-free indulgence.
With its growing popularity, there are now more and more brands offering bubble tea. How does kung fu tea stand out from the rest?
Some other brands have a larger global footprint, but that may not always be the case in North America. We keep this goal in mind in everything we do, from our menu designs and flavor profiles to the brands we partner with. We are focused on providing an authentic Asian and Asian American experience while helping the drink become mainstream in American culture.
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We believe that this is also our fearless brand. I think it’s part of our identity that we can be a little bolder and face your face that many can relate to. See. We focus on building community on our social platforms. In connection with that community building, we established the National Bubble Tea Day on his April 30th anniversary of his eighth anniversary.th2018, and it’s fun to see other brands celebrating it with us.
What does Kung Fu Tea look for in franchisees?
When we onboard franchisees at our New York headquarters, we always ask them, “Why Kung Fu Tea?” And the biggest one is the drinking experience. They are very passionate about the industry, the products, especially our brand and the quality of our fresh teas.We are not just looking for someone with franchise history or business history.what we do that is What you’re looking for is adaptability. The industry is constantly changing, so having store owners who understand that this is a fast-moving industry and are there to grow with us is a top priority.
What are your goals for 2023?
Number of people, number of people, total number [of open stores] Circling the whiteboard is 410. For total system sales, he is aiming for $240 million. These are two ambitious numbers to reach and we’re very excited about.
What strategies do you have to achieve these numbers?
One of the biggest is that we have several partnerships in place for 2023. I am very excited about this. In 2022, we partnered with Nintendo to promote our latest Kirby game. We have developed a limited-time custom cup and custom flavor called Kirby’s Fruity Flury. It made our customers very excited. People created fan his art and comics based on it. you Created, but prompts to create. These are the types of partnerships with iconic brands and familiar names that we aim to continue in 2023.
We are also excited about the app, which has been essential to us for the last few years as it was released just before Covid. We are currently working to overhaul our reward system, provide a top-notch app, and streamline the ordering process. , can be intimidating. So having an app that breaks it down in an easy way is very important.
Finally, there are two more concepts: TKK Fried Chicken and Yasubei Ramen. We are very excited to offer dual concept stores to expand the portfolio we offer not only to our franchisees, but our customers as well.