The beloved orange drink brand formerly known as ‘Sunny Delight’ releases a hard seltzer, SunnyD Vodka Seltzer.
SunnyD says: press release That vodka seltzer was created by “popular demand” associated with the proliferation of canned cocktails.
But the press release offers a bit of a surprise in explaining it. this The SunnyD version does not contain the actual original SunnyD. Instead, it contains natural ingredients and fruit juice, but retains the brand’s familiar orange flavor.
SunnyD has been around since 1963 when a Florida father created “Sunny Delight”. In the 1990s, the brand developed a devoted fan base and eventually officially changed its name to “SunnyD.”Since the Harvest Hill Beverage Company purchased the brand six years before him, revenue has grown. His 30% increase.
Ilene Bergenfeld, Chief Marketing Officer, Harvest Hill Beverage Company, said: “Consumers are passionate about this iconic brand,” she continued. Category, and thought, good, but we can do better. And so SunnyD Vodka Seltzer was born.
SunnyD has developed the product to the point of conducting blind taste tests, which the company says helped ensure the market was truly ready for SunnyD vodka seltzer.
The new hard seltzer will be available at select Walmart starting March 11, 2023. The suggested retail price for a 4-pack of SunnyD Vodka Seltzer is $9.99.