Meta has begun testing paid verification options for US Facebook and Instagram users. This follows successful trials in Australia and New Zealand, with plans to gradually roll it out to more American users in the coming weeks.
Starting at $11.99/month for web users and $14.99/month for mobile users, Meta Verified’s goal is to improve reliability and security across both platforms. CNN To obtain the blue badge, users must provide a government ID that matches their profile name and photo and must be at least 18 years of age.
Subscription bundles provide account protection, support, and increased visibility on Instagram and Facebook. With this move, Meta joins the ranks of other platforms with subscription models such as her Discord, Reddit, YouTube and Twitter Blue. The social media giant seeks to diversify its revenue streams amid the challenges facing its core advertising sales business.
Meta’s long-term goal for subscription services is to provide value to creators, businesses and communities. The Subscription Service also provides proactive monitoring of impersonated accounts and ongoing monitoring of reported violations.
Per Meta’s post about the program, the user said Mark Zuckerberg’s Instagram meta channel For more information on meta-validation.
