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Alex Connor is an Elite Physique & Wellbeing Expert, catering to individuals, businesses & enterprises. He builds formidable people, impactful employees, and impressive Personal Trainers with life-changing, sustainable success through knowledge, mindset, and his Fearless Training app.
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THE INTERVIEW: We are delighted to share your knowledge, experience & insights with the GallantCEO audience. Let’s begin with a little introduction. Tell our audience a bit about yourself and your company.
Alex Connor is a fitness thought leader, CEO of Fearless Training, Business Coach to Fitness Trainers, and Australia’s leading Elite Physique & Wellbeing Expert, catering to individuals, businesses & enterprises.
He is a walking encyclopedia that builds formidable people, impactful employees, and impressive Personal Trainers with life-changing, sustainable success through knowledge, emotional intelligence, conscious training, and the experience of 10,000 coaching hours.
He is a walking encyclopedia that builds formidable people, impactful employees, and impressive Personal Trainers with life-changing, sustainable success through knowledge, emotional intelligence, conscious training, and the experience of 10,000 coaching hours.
Originally hailing from the UK and now calling Australia home, Alex is a MasterClass host for Universities, health and well-being gastronomy houses like iiCon Kitchens and State-of-the-Art performance gyms EMF and a trusted Personal Trainer to high-profile Australians.
The ‘Alex Connor Experience’ is now available through the Fearless Academy App, elite In-Person one-on-one coaching, workforce programs, and live experiences at retreats and events.
With a holistic approach to health and fitness, Alex’s coaching considers everything from intellectual growth and lifestyle design, to ensure optimal performance and results every-body.
2021 and 2022 has been a tough year for business around the globe.
In your experience can you share how businesses prosper in 2023. What lessons have you learned?
Going small to go big; cutting out all the waste in your business and streamlining systems and processes as much as possible to run more effectively and efficiently. A great offence starts with a brilliant defence, retain the money in your business and then invest it wisely in key people and resources to grow vertically not just laterally. Bigger isn’t always better when quality is of concern
The economy has been turned on its head in the wake of the pandemic.
What should businesses focus on in 2023?
Steel In The Walls (as a friend calls it) recession-proof your business by ensuring you are in the pink not the red. Save money, have no debt, and trade smart. Be dynamic and adaptable to changes in your market, find a niche, solve the biggest problems, do it better, and charge handsomely.
Many businesses went from working in the office to working at home.
What are the pros & cons of working from home and have you any first-hand experience?
Absolutely – the Achilles heel of working from home is the associations of your environment; most relate home, with relaxation, pleasure, and comfort. If you want to be productive at home modify a space and change the environment which cultivates productivity and workflow. This space must be only for work and set up accordingly so you build the habit and discern work from play.
The war between Russia and Ukraine has caused a rising effect on inflation,
How can business owners combat the rise of inflation and what have you done that you can share?
Handling inflation as a business owner is the same in most cases – make your service a necessity, not a luxury. Adding additional value to your services can create more dependency and aid in client retention. For example, in my business, sending out more frequent EDM’s to my client database with tips, motivational content and self-accountability assessments or creating groups and buddy systems for community connection and keeping each other inspired.
Subscription services, like mine, also guarantee income which somewhat inflation-proofs my business.
But overall, health and fitness (both physically and mentally) are integral to everybody to maintain positivity during times of high inflation and recession, so in my industry, it makes sense to promote that rhetoric to generate new clients and maintain customer loyalty, despite rising costs.
Subscription services, like mine, also guarantee income which somewhat inflation-proofs my business.
But overall, health and fitness (both physically and mentally) are integral to everybody to maintain positivity during times of high inflation and recession, so in my industry, it makes sense to promote that rhetoric to generate new clients and maintain customer loyalty, despite rising costs.
In the last 5 years we have seen the rise to Cryptocurrency, Blockchain, NFT’s, Digital Marketing and many more!
What do you think will impact the world most in regards to online selling?
My two cents here would be the saturation of online marketing leading people way-word chasing too many rainbows and driving more business online and less in person as more and more roles become automated leaving a unique opportunity for a growing craving for scarce hands-on bespoke human experience.
On a more subtle note….
If you could have dinner with three people, dead or alive who would it be and why?
One of my own favourite podcast questions: 1. One of my great ancestors to meet but also to ask about what has changed and what has been, I believe some of the answers to the future lay in the past. 2. Jeremy Clarkson because he’s completely polarising and his opinions and critiques on life wildly fascinate and humour me to no end. 3. Lewis Hamilton because he achieved my first dream of not only reaching Formula 1 as an underdog but went on to become a world champion and break records no one thought would ever be beaten – inspirational.
Reading is still one of the most popular ways to learn anything.
What is your most recommended book(s) by who and what did you learn from them?
I’ll give you my top three as it very hard to choose even those; 1. The Happiness Advantage by Shaun Achor – unpacks the seven principals for happiness and how we can all achieve them by not moving happiness to the horizon as we evidently keep doing. 2. Why We Sleep by Mathew Walker is none other that a “BELTA” Mathew’s passion for answers in his field led him to sleep and in this book he drives home the key thing we all need to become the super heroes of our dreams but are opting out on every night. Ahh the irony. 3. Breath by James Nestor – Another gem hidden in plain sight yet we’ve lost the art of doing the very autonomous thing we do every moment of every day this is another must read to dramatically improve your health, life and productivity
What is your purpose for getting out of bed each day and what do you aim to achieve in the future?
Simply my passion is to coach, lead and inspire as many people as I can within the realms of training, nutrition and lifestyle. For me its to be the most evolved version of myself and experience as much life as I can whilst I remain with this gift of living it.
