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High fashion, sustainable agriculture and immersive technology collide.
French luxury fashion house Balenciaga is most recently known for its AI-powered humorous series. meme (created by demonflyingfox) has launched a new Augmented Reality (AR) experience designed to raise awareness about sustainable agriculture, transforming famous film/TV characters into drop-dead gorgeous runway models. bottom.
first discovered by ad week, Balenciaga Regenerative Farming Experience uses AR technology to educate users on appropriate techniques for improving soil health, such as intercropping, crop rotation, agricultural waste, and composting.
The experience begins when you select a farmer on your smartphone. Then, guide your digital companions to virtual landmarks throughout your real-world environment while planting your virtual crops.
In addition to educational AR experiences, luxury fashion houses are also investing in other technologies essential to maintaining a healthy ecosystem.
“In addition, Balenciaga will invest in eDNA, a revolutionary technology developed to measure and monitor biodiversity by detecting minute amounts of DNA in the environment. Official website“The data provided by eDNA will help businesses, landowners and farmers better understand the health of their ecosystems. eDNA is a project led by Epiterre, part of the Regenerative Fund for Nature. It is used.”
“This project aims to restore ecological balance and protect livelihoods in the Occitanie region of southwestern France. Although certain agricultural strategies can be used to maintain or improve habitat health, , without accurate data and metrics, it is difficult to know whether these strategies are actually working.
of Balenciaga Regenerative Farming Experience is available for iOS and Android. Scan the QR code above or Official website start.
Feature image credit: Balenciaga, VRScout
