GoogleThe company’s commitment to rapidly adding new artificial intelligence technology to its core product is making its way into the world of advertising, CNBC reports.
According to internal documents, the company has greenlit a plan to use generative AI powered by large language models (LLMs) to automate advertising and ad-supported consumer services.
Last week, Google announced PaLM 2. PaLM 2 is the latest and most powerful LLM, trained on a set of text data that can come up with human-like responses to questions and commands. According to the document, certain groups within Google now plan to use PaLM 2-powered tools to allow advertisers to generate their own media assets and suggest videos to YouTube creators to create. It is said that
Google is also testing PaLM 2 for YouTube youth content such as titles and descriptions. The company has been using the technology to experiment with the idea of giving creators five video ideas based on topics they think are relevant.
As the AI chatbot craze surges through the tech industry and fascinates Wall Street, competitors, including Google and Microsoft, are meta and Amazonis in a hurry to incorporate the most sophisticated models into as many products as possible.at the end of last year microsoftBacked by OpenAI, ChatGPT has raised concerns that the future of Internet search is suddenly at hand.
Meanwhile, Google has suffered several quarters of sluggish revenue growth after nearly two decades of consistently rapid expansion. With recession fears mounting over the last year, advertisers are wasting their online marketing budgets, hitting the likes of Google and Facebook hard. Specific to Google, paid search conversion rates declined across most industries this year.
Beyond search, email and spreadsheets, Google hopes to use generative AI products to increase spending, increase revenue and improve profit margins, according to the documents. An AI-powered customer support strategy could be implemented across more than 100 Google products, including the Google Play Store, Gmail, Android Search, Maps, and more, documents show.
Automated support chatbots can provide specific answers in simple, clear sentences and ask follow-up questions before suggesting the best advertising plan for the customer who made the inquiry.
A Google spokesperson declined to comment..
Google recently provided Google Duet With chat assistance, you can use simple natural language to get answers to cloud-related questions, such as how to use specific cloud services and features, or get detailed implementation plans for your projects.
According to the document, Google is also working on its own stablediffusion-like in-house product for image creation. Similar to OpenAI’s DALL-E, Stable Diffusion’s technology can rapidly render images in a variety of styles with text-based instructions from the user.
Google’s plans to bring its latest AI models to advertising should come as no surprise. Last week, Facebook parent company Meta announced the AI Sandbox, a “test playground” for advertisers to try out new AI-powered generative advertising tools. The company also announced updates to Meta Advantage, a portfolio of automated tools and products that advertisers can use to enhance their campaigns.
On May 23rd, Google will showcase new technology to advertisers at its annual event. Google Marketing Live. The company hasn’t specified exactly what it will announce, but it’s clear that AI will be a central theme.
The event website said, “Explore how our AI-powered advertising solutions can help you double down on your marketing expertise and drive strong business outcomes in today’s changing economy.” You can.”
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