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We are starting to get a clearer picture of how Elon Musk’s Twitter takeover changed the platform.according to A Pew Research study found that a “majority” of U.S. Twitter users have “dormant” the platform in the past year, and many of the site’s “most active” users tweet more often than they used to. It is said that it is decreasing.
“Six in 10 Americans who used Twitter in the past 12 months said they left the platform for more than a few weeks during that time,” Pugh said, based on Twitter’s survey of 10,701 people. wrote in the report. user.and Pugh also surveyed the “real behavior” of 1,002 of Twitter’s “most active” users and found a “notable decline in postings in the months following the Musk acquisition.” “After the acquisition, the average number of tweets per month for these users decreased by about 25%,” Pugh said.
Taken together, these statistics suggest that engagement on Twitter has declined since Musk took office, at least among previously active users. This is especially noteworthy.Because, as Pugh points out, the majority of Twitter users are , not a poster. 20% of Twitter users send his 98% of all tweets.
At the same time, many of Twitter’s most active users don’t seem to have given up on the platform entirely. According to Pew, only 25 percent of “highly active” users said they were “very unlikely or never likely to be on Twitter in a year’s time.”
Pugh did not poll Twitter users about why they were leaving Twitter or whether Musk’s actions were the direct cause of the change. It also doesn’t take into account the number of new users he has joined Twitter in the past year. But the new numbers offer fresh insight into a growing demographic since Musk’s acquisition who are spending more time on alternative platforms such as:
Unsurprisingly, Pugh also noted that Musk himself has become more and more prominent on Twitter in the last year. “Between January 1, 2022 and April 13, 2022, before Musk announced his intention to acquire the platform, on average, US adult Twitter users mentioned Musk in a tweet. only once,” the report said. “But since then, references to Musk have become more common on the site. On average, they tweeted about Mr. Musk three times in , and tweeted about him six times in the months after the sale was completed.”
The report comes after Musk appointed a former NBCU executive as the new CEO. Yaccarino, who is due to take over in the next few weeks, is expected to use his experience in the advertising industry to reach out to advertisers, many of them following Musk’s controversial policy change. . But it’s unclear if she’ll be able to bring back the coveted “hyperactive tweeter.” By staying on as chief technology officer and executive chairman, Musk is likely to remain Twitter’s most influential and controversial user for the foreseeable future.