With a million technology tools at your fingertips, they all seem to veer in different directions. You know that AI and automation can be used more to speed up research, analysis, workflows, and content creation. But without a sophisticated content strategy, I worry that I’ll end up doing the wrong thing much sooner.
Technology is a great way to get your message across, but it needs a human content expert to focus on. Here are his three ways to speed up content production while maintaining efficiency and messaging.
1. Hire or partner with top content talent
A solid content strategy starts with attracting top talent. You need a writer who understands your brand and can plan the right attack. If you have the budget, hiring an in-house content team can be beneficial. Increase oversight and work directly with your team to deliver deliverables faster. Content creators can meet with departments such as marketing and design to develop unified concepts and brainstorm ideas.
Hiring contractors can be more cost-effective, especially if your content needs are relatively limited. However, working directly with freelancers creates an additional workload that your team can’t handle. Someone has to source and vette the talent, provide guidance, and of course handle the bills. Each time you take on a freelancer, you’re adding relationship management tasks. You’re also granting access to the company’s secret sources: data, files, and messaging that remain inside the company.
Many companies find satisfying media by working with specialized content agencies who can select and hire people to create content on your behalf. You can also work with our team to develop a bespoke product. content strategy meet organizational goals. It’s less hands-on than having your own content team, but you still have plenty of opportunities to provide feedback and request changes.
2. Audit and optimize your content
Once you’ve determined how your content team should operate, conduct a content audit. Teams can evaluate all existing content such as web pages, blog posts, social media, case studies, videos, and flag those that need updating. Once you’ve determined which areas are missing, you’ll be able to define areas of focus for generating new content. Teams can use tools like Ahrefs and BuzzSumo to assess keyword usage and other metrics that can affect search traffic.
After an audit, our talented content team will develop the best strategy for your brand and budget. Determine which changes will yield the highest ROI before jumping in to fill the gaps. For example, your website is already filled with great content, but audit data shows that no one is reading it. Instead of investing in freelance manpower to generate more posts, you can focus on fine-tuning your internal linking methods. Then, as your web traffic increases, you can budget for new productions.
An effective content audit and strategy will allow your team to prioritize updates and additions in order of urgency and effectiveness. They can decide which parts need a quick edit and updated links, which parts need to be rewritten, and which parts should be deprecated. They work on the most important projects first, so you should start seeing results right away.
3. Create and refine your style guide
Whatever form your content team takes, you need an up-to-date company style guide that documents your company’s standards for creating and formatting documents. These standards ensure a consistent tone and style and add credibility to your brand. Readers can rely on expert advice from a unified, authoritative voice.
First of all, a good style guide should define which of the following: major style manual Writers should use this as a general reference. Next, you should list any major deviations in spelling, grammar, or style conventions your company uses. Below is a list of commonly used words and phrases that could be written in multiple ways. For example, the guide should let the content team know whether to write “Covid-19,” “COVID-19,” or “Coronavirus.” . Finally, you should include tone instructions, such as the degree of formality and whether or not to use first-person remarks.
A style guide is not just a tool for grammarians. This is a way to give your company a consistent brand identity regardless of who writes the content. Style guides save time by providing content authors with documentation they can refer to when asking questions and avoid unnecessary feedback her loops. Whether most of your content is written by freelancers or by an in-house team, style guides help you resolve conflicts and use a unified voice.
VOICE, VISION, VALUES
There are many strategies and tools that can help you establish and communicate your brand voice. But at the end of the day, great content should align with your company’s vision and values. Send a message consistent with the promise your brand has always delivered to prospects and customers. Remind your readers why they come back to your brand and connect with your mission. Technology tools can speed up the process, but only human trust and engagement are required to drive true brand loyalty.