"Are You a CEO, Director, or Founder interested in a Feature Interview?"
All Interviews are 100% FREE of Charge
If you thought scoring Taylor Swift tickets was an expensive endeavor, wait until you try to book a hotel.
As MarketWatch ReportIn 2010, many fans planned trips to Europe for Swift’s “The Eras Tour,” where tickets were readily available and cheap, but finding hotels and short-term rentals in the cities where she was performing was a “price nightmare,” with availability limited and rooms costing double or four times the normal rate.
This isn’t just a European issue: the phenomenon known as “passion tourism” has also been reported to be occurring in the United States. IndyStar.
Swift’s “The Hellas Tour” is coming to Indianapolis this November, but there are already four months until the tour hits Indianapolis, and hotel availability is already in short supply: Nearly every hotel room in the city is booked, and room rates are three times higher than the 2023 average, said Chris Gahl, vice president of the Indianapolis Convention and Visitors Bureau.
RELATED: Taylor Swift gives a crisis management masterclass: turning onstage disasters into highlights
An estimated 87% of the audience that filled Lucas Oil Stadium’s 70,000-seat capacity for the singer’s three sold-out shows was from outside the city. According to Gahl, Airbnb searches have spiked far beyond past events in Indianapolis, up 7,000% from the same time last year, even surpassing interest generated by the 2024 solar eclipse.
More than 200,000 fans are expected to descend on Indianapolis over the concert weekend, and the city’s tourism sector is on track to hit an all-time high, outpacing searches and bookings in other popular destinations like Miami and Vancouver. The Swift Effect illustrates the massive impact that celebrity tours have on local economies. If you run a small business in an area where the Eras Tour will pass through, our advice is simple: stock up now.
"Elevate Your Brand with an Exclusive Feature Interview!"
