San Francisco Tattoo Artist Welcomes Novices and Enthusiasts

Located in the heart of San Francisco Black Serum Tattoo is a sanctuary of art and empathy meticulously curated by owner Brücius Zylander, offering first-time customers and tattoo enthusiasts alike a place to feel at home in a non-judgemental space.

Before he had his own studio, Zeilander felt intimidated by tattoo artists. “When I was younger, I would go to tattoo shops and they would turn down my ideas. I’d pretty much be kicked out,” he said.

Now a business owner, he makes it a point to treat his customers with the utmost respect and consideration. “I like to treat my customers the way I want to be treated,” he says. “Usually my clients don’t have a lot of tattoos. Some of them don’t have any tattoos at all. I feel honored when they come to me for their first or only tattoo.”

This philosophy shapes how Black Serum operates. Cozy space For everyone, whether or not you have tattoo experience. Listen to the episode below to hear directly from Zylander.

Another thing Zeilander looks for is openness about your artistic preferences and limitations: Being honest with potential clients about your capabilities helps you maintain a high standard of work.

“I use very small needles, so I can’t do big tattoos,” he explains. “For me, [about] It’s not the size that counts, it’s the subject detail that counts.”

Specializing in detailed, small tattoos of animals and birds, he stands out and excels in the industry. When it comes to designs outside his expertise, Zylander is open about his limitations. This transparency ensures that clients are always matched with an artist who fits their vision, whether it’s at Black Serum or a referral to another studio.

This level of personalized care extends to the entire Black Serum experience, especially: Establish customer confidence and trust.

“When an artist empathizes, understands and connects with their client, [then] “We make our customers comfortable in a variety of ways,” Zeilander says. “Some people come in to get tattoos that are very meaningful to them. Maybe it’s a memorial tattoo, maybe it’s a breakup tattoo, maybe it’s a tattoo that remembers something that happened in their life. So we have a responsibility. This is a serious issue.”

On the basis of Personalized experiencesAs the studio operates by appointment only, you can enjoy thorough consultation and a relaxed atmosphere. This style attracts many customers who rarely have the chance to just drop into a tattoo studio.

“Most of our clients are in the science, nature and ancient fields,” he says, “and my studio and I attract a certain type of clientele to the space, and I make sure my artists are mindful of that.” [This] The combination resulted in the work they had always wanted. [but] Embarrassingly, I didn’t even know the artist until I looked it up. [and found Black Serum]”

Artistic customer serviceBlack Serum Tattoo is a great example of how understanding and catering to the specific needs of its customers can lead to a wildly successful and popular business. Zylander’s commitment to creating a comfortable, respectful, and artistically enriching environment is a testament to the power of combining passion with exceptional service.

Zylander’s approach to running Black Serum Tattoo offers valuable lessons for other business owners.

• Personalization is key. We tailor our services to the unique needs of each client. This personalized approach enhances the customer experience and encourages loyalty and referrals.
• Embrace your niche. Know your strengths and be open about your limitations. This honesty helps manage customer expectations and builds trust, helping to ensure that your clients always receive the best product.
• Create an attractive atmosphere. The environment of your business plays an important role in how your customers feel. Creating a space that reflects your business’s values ​​and culture will help your customers feel welcome and comfortable.

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Editorial contribution by Christy Lindahl

This article is part of our ongoing “America’s Favorite Mom & Pop Shops™” series showcasing family-owned businesses.