Why Google’s ‘Monopolist’ Antitrust Case Ruling Matters: Expert

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The U.S. Department of Justice filed an antitrust lawsuit The judge in charge of the case against Google A decision was reached“Google is a monopoly and has acted as a monopoly to maintain its monopoly.”

Judge Amit Mehta of the U.S. District Court for the District of Columbia ruled Monday that Google violated Section 2 of the Copyright Act. Sherman Antitrust Actanti-competitive behavior is illegal. Billions of dollars Agreement with Apple, Samsung, Mozilla Making your search engine the default for your product; labeling The partnership is “exclusive” and “anti-competitive.” ^{Judge Amit Mehta of the U.S. District Court for the District of Columbia. (Photo by Mark Wilson/Getty Images)}

Google Stated Damien Rollison, director of market research at AI marketing company SOCi, said the company plans to appeal the ruling, but that the case marks a watershed moment.

“[The] “This decision is the most concrete signal yet that antitrust activity could ultimately affect Google’s business and the role the company plays in many consumers’ lives,” Rollison told Entrepreneur.

Rawlinson believes that Google’s dominance in search is Over 90% of the world marketBut to most people’s concern, that dominance is now under threat. Google is battling with Perplexity and OpenAI. Search GPTand is facing legal challenges. user Complaints Google’s poor search quality.

“Google has argued, and will continue to argue, that its dominance is due to product superiority,” Rollison said. “While this was true during the company’s initial growth as the top search engine, it’s arguably no longer a very defensible position.”

Rollison said Google has a history of prioritizing itself and its services in search results.

Related: The Department of Justice files landmark iPhone monopoly lawsuit against Apple — here’s why

“When was the last time you visited a website dedicated to looking up the meaning of a word?” Rollison asked.

The search results, which provide information and answers to travel, shopping and local questions, “are served directly by Google on Google-owned search pages and Google-owned properties, and are monetized through Google-owned advertising,” he said.

The ruling could change Google’s self-serving world of search. The tech giant may have to separate its search business from advertising, for example, according to Rawlinson. Appeals and fines are still pending. It will take several months To find out how this court decision will affect Google.

Nevertheless, this ruling Pending Department of Justice antitrust litigation Lawsuits against major technology companies, including one against Apple.

Related: I worked at Google for 14 years, and here’s what I had to unlearn when starting my own company: