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Amazon Prime Video isn’t just a side benefit to Prime membership: Amazon is building its streaming service into its own thing.
Jeff Bezos saw Prime Video as “an opportunity to build a media company, not an offshoot of Prime,” said Mike Hopkins, head of Prime Video. Reuters on wednesday.
Amazon has been working toward this vision for four years. Prime Video maximum The company launched its ad-supported streaming service in the US in January and began sprinkling ads into movies and shows by default. 115 million subscribers in the USPrime Video is included with Amazon’s $14.99 monthly Prime membership, and as of January, you can choose to watch it ad-free. Add $2.99 Monthly.
Related: Amazon Prime Day sales could hit record high at over $14 billion — here’s why
Most subscribers chose not to pay a higher monthly fee for ad-free viewing; only 15% chose to pay the extra fee. The switch to ads had no effect on Amazon’s overall subscriber numbers. Hub Surveyand that advertising revenue could reach $1.3 billion this year and $2.3 billion next year. Wall Street research firm MoffettNathanson.
“Amazon Prime Video dramatically changed the video advertising ecosystem, virtually overnight.” Said Mark Loughney, senior consultant at Hub. Jeff Bezos. (Photo by Emma McIntyre/Getty Images)
Amazon Framed Shift to advertising as a way to continue investing in Prime Video; Amazon-MGM Studios set for biggest year in 2023; 68 Emmy nominations Original content like “The Marvelous Mrs. Maisel.”
Nielsen June TV and Streaming Report Prime Video is Not very popular It ranked ahead of Hulu, Disney+, and Peacock, as well as Netflix and YouTube. the boys Viewing time in June reached 4 billion minutes.
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