Meta Could Pay Celebrities Millions to AI Clone Their Voices

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Mehta is offering to pay celebrities millions of dollars in exchange for the rights to capture their voices and use them for AI, according to a separate report. Bloomberg and The New York Times Last week it was reported that Judi Dench, Awkwafina and Keegan-Michael Key had been tapped to feature in AI chatbots and other unspecified AI products.

Related: Nvidia CEO Jensen Huang says Mark Zuckerberg’s vision for the future of AI is a ‘home run idea’

Sources say Mehta is running out of time to secure the necessary celebrities with an eye on what’s to come. September 2024 Connect event. Last year’s event The AI ​​chatbots featured the faces of celebrities, including Kendall Jenner, Tom Brady and Paris Hilton. Meta reportedly paid millions of dollars to these celebrities for image rights. The project was cancelled last week. This is because the AI ​​chatbot has failed to gain traction on social media even a year after its debut.

For example, Snoop Dogg’s “Dungeon Master” meta AI character had just 15,000 followers. Kendall Jenner’s “Billy” AI sister The number of followers has reached 118,000. On Instagram. ^{Judi Dench. Photo by John Phillips/Getty Images (Courtesy of the BFI)}

Celebrity voice cloning has been in the spotlight this year since Meta competitor OpenAI, which developed ChatGPT, released GPT-4o in May, which featured an AI chatbot that bore an “eerie resemblance” to Scarlett Johansson. After Johansson noticed the resemblance, she hired lawyers and OpenAI removed the voice.

Related: Can ChatGPT help you launch your business? We tested the latest version, GPT-4o, to find out.

Meta’s AI strategy feels more like a community of purpose-built AI chatbots, rather than a one-stop chatbot like ChatGPT.

For example, last month Meta released a new AI studio that lets anyone create AI bots they can converse with. Some of the most popular AI characters in the studio right now include Therapist Coach. Luna and Carrier CatalystA bot for talking about careers.

“This is all part of our larger idea that there shouldn’t be just one AI,” Zuckerberg said last week at the SIGGRAPH conference in 2024. “We think the world will be better and more interesting if there’s a diversity of all these different things.”