Judy Schramm – The Power of Personal Branding for CEOs

Judy Schramm – CEO of ProResource, Inc. and Personal Branding Pioneer

Judy Schramm is the CEO and founder of ProResource, Inc., a personal branding agency that specialises in building thought leadership for CEOs and senior executives. With over 2,500 executive clients served, Judy has become a leading figure in personal branding and social media strategy, specifically on LinkedIn.

She was one of the first 100,000 people to join LinkedIn and has amassed a following of over 29,000 connections. As a recognised expert in her field, she was named a Top 10 LinkedIn Marketing Superstar. Judy is also the author of “How to Craft a CEO Brand”, a guide for executives looking to build an authentic and impactful digital presence.

Judy is widely known for her ability to transform CEOs into industry thought leaders, helping them increase visibility, grow influence, and attract key opportunities. She leads a team of 15 branding professionals at ProResource, where her human-first approach to storytelling and strategy has driven the success of numerous CEOs worldwide.

Revolutionising CEO Branding Through the Power of LinkedIn

In a world where perception shapes opportunity, having a strong personal brand as a CEO is no longer optional—it’s essential. For more than 13 years, Judy Schramm, CEO of ProResource, Inc., has been at the forefront of this movement. Specialising in personal branding for CEOs and top executives, Judy has pioneered a LinkedIn-centric approach that has empowered more than 2,500 leaders to position themselves as thought leaders in their respective industries.

With an impressive personal network of 29,000+ LinkedIn followers, Judy has been recognised as a Top 10 LinkedIn Marketing Superstar. She’s not just a leader in the space—she’s a trailblazer. Her book, “How to Craft a CEO Brand,” has become an essential guide for executives looking to establish their authority in competitive markets.

While social media trends come and go, Judy’s strategies remain timeless. “Personal branding is not just about visibility,” she says. “It’s about creating trust, credibility, and connection at every touchpoint.”

The Journey to ProResource, Inc.

Judy Schramm’s professional journey is a testament to the power of foresight and adaptability. She was one of the first 100,000 users on LinkedIn, recognising its potential as a platform for professional growth long before it became the juggernaut it is today. Her early adoption and mastery of LinkedIn laid the foundation for ProResource, Inc., a personal branding agency dedicated to helping executives craft authentic, humanised CEO brands.

“LinkedIn is not just an online CV—it’s a leadership platform,” Judy emphasises. Her firm’s mission is to help leaders showcase their ideas, values, and thought leadership to build trust with their stakeholders.

What started as a simple idea evolved into a sophisticated, 15-person agency with a proven methodology for executive branding. Her team of branding experts, writers, and strategists craft content that allows CEOs to be seen as thought leaders, opening doors to new clients, partnerships, and media opportunities.

Mastering the Art of Personal Branding

Judy Schramm’s philosophy is simple but powerful: Every CEO needs to be the Chief Brand Ambassador for their company. While company branding is essential, buyers, investors, and employees are drawn to the people behind the brand. By focusing on the human side of leadership, she helps executives build deeper, more authentic connections with their audiences.

Her methodology is driven by three key principles:

Authenticity: Authentic leaders attract authentic relationships.
Visibility: A visible CEO creates opportunities for their company.
Credibility: Your credibility increases with consistent, valuable thought leadership.

Through a combination of personal storytelling, content creation, and strategic positioning, Judy’s team creates a brand ecosystem that works for executives even when they’re not online. Every post, comment, and connection request is a strategic move towards a larger goal.

How Judy Helps CEOs Stand Out

In a crowded digital space, it’s not enough to be “active” on LinkedIn—you have to be intentional. Judy’s process is designed to position CEOs as industry authorities and thought leaders. Her strategies include:

Personalised LinkedIn profiles that reflect the CEO’s unique journey, values, and expertise.
Content calendars filled with thought-provoking posts, stories, and updates.
Strategic engagement that drives conversations with key stakeholders and industry influencers.

Her approach has helped CEOs increase visibility, attract media attention, secure speaking engagements, and even close business deals directly from LinkedIn interactions. Her results are so effective that many of her clients return for additional services as they shift roles or lead new ventures.

“How to Craft a CEO Brand” – Judy’s Blueprint for Success

To make her insights accessible to a broader audience, Judy published “How to Craft a CEO Brand”, a step-by-step guide that reveals her personal branding methodology. The book dives into everything from defining a CEO’s core message to optimising LinkedIn content. For those seeking to transform their personal brand, this book serves as a roadmap for clarity, action, and growth.

The book reflects Judy’s belief that every CEO has a story worth telling. And in an era where authenticity is king, she’s giving leaders the tools to tell theirs.

A Vision for the Future of Personal Branding

As the landscape of social media shifts, Judy Schramm sees opportunity. While platforms like TikTok and Instagram may dominate the attention economy, LinkedIn remains the go-to platform for professionals. Her vision for the future is clear: personal branding will become a must-have leadership skill.

“CEOs need to be seen as human, relatable, and authentic,” Judy notes. “The days of corporate-speak are over. Today, people want leaders they can trust.” With AI tools on the rise, she also emphasises that the human element will remain irreplaceable. Machines may produce content, but only people can create relationships.

As Judy continues to lead ProResource, Inc., her goal is to empower more CEOs to find their voice, share their message, and own their digital presence. Through her book, her company, and her advocacy for personal branding, she’s doing just that—one executive at a time.

Keep up with Judy on LinkedIn to get access to her insightful knowledge and posts – https://www.linkedin.com/in/judyschramm/

Q&A with Judy Schramm

Q: What inspired you to focus on personal branding for CEOs?
Judy Schramm: I realised that while companies focus on brand visibility, the people leading these companies often get left behind. CEOs have an incredible opportunity to influence how their company is perceived, and LinkedIn is the perfect platform to do that.

Q: How has the role of a CEO changed in the digital age?
Judy Schramm: Today, people don’t just want to know what a company does—they want to know who’s leading it. The CEO is no longer behind the scenes. They’re on LinkedIn, on stage, and on podcasts. They are storytellers and brand ambassadors.

Q: What are some of the biggest challenges CEOs face when building a personal brand?
Judy Schramm: Time is a big one. CEOs are busy running companies, and they don’t have time to craft posts or maintain a presence on social media. That’s where my team at ProResource comes in. We take care of everything.

Q: What advice would you give to CEOs looking to start their personal brand?
Judy Schramm: Start with authenticity. People are drawn to stories, not perfection. Share lessons learned, your values, and your vision for the future. It’s that human element that makes you relatable.

Q: How can CEOs get started with personal branding today?
Judy Schramm: The first step is optimising your LinkedIn profile. Make sure your headline is clear, your “About” section tells a story, and you’re posting content that reflects your thought leadership.