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Twitter is undergoing a major rebrand after owner Elon Musk announced over the weekend that the platform will officially become ‘X’, and CEO Linda Yaccarino noted the change in a memo Monday praising the hard work of its employees.
The move from Twitter to X reflects a step towards Musk’s goal of turning the platform into what he calls “all apps.” In an email to employees obtained by CNBC’s Sarah Eisen, Yaccarino wrote that the company has an “inventor mindset” and enjoys “moving at the speed of light.”
Going forward, X will continue to develop video, audio, messaging, banking and payment experiences that will “delight” its users, she wrote. Yaccarino added that she and Musk plan to work with each team to “keep the whole community up to date.”
“Don’t take this moment for granted,” Yacarino wrote. “You guys are writing history. Our transformation knows no bounds, and you are invited to join us in building X.”
Please read the full note below.
hello team,
What an important weekend! As I said yesterday, it’s very rare in life and in business to have the opportunity to make a new big impression. It’s what we’re experiencing together in real time. Take a moment and put everything in perspective.
Seventeen years ago, Twitter had a lasting impact on the world. This platform has changed the speed at which people access information. It has created new dynamics for how people communicate, discuss and react to what is happening in the world. Twitter has introduced new ways for people, celebrities and brands to build long-term relationships. In one way or another, everyone here is the driving force for that change. But likewise, all our users and partners have always challenged us to dream bigger, innovate faster and realize our great potential.
Together with X, we go further to transform the world’s city squares and inspire the world again.
We have the unique impetus to make this possible. Many companies say they want to move fast, but we enjoy moving at the speed of light, and when we do, that’s X. We have an inventor mindset at our core, always learning, testing new approaches, changing to get it right, and ultimately succeeding.
At X, we serve an entire community of users and customers by working tirelessly to create a marketplace that maintains free expression and choice, creates limitless interactivity, and enables economic success for all participants.
The best news is that things are going well. From long-form content to creator monetization to major advances in brand safety protection, we should all be proud of the pace of innovation over the past nine months. Our usage is at an all-time high and we continue to delight our entire community with new experiences in audio, video, messaging, payments and banking, creating a global marketplace for ideas, products, services and opportunities.
Do not take this moment for granted. You are writing history, and there are no limits to our transformation. And you, too, are invited to build X with us.
Elon and I will work with all the teams and partners to bring X to the world. This includes keeping the entire community up to date and making sure everyone has the information they need to move forward.
Now, let’s make the next big impression on the world together.
Linda