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TikTok last year introduced a new monetization system for streamers called the Creativity Program that encourages longer videos to sell more ads. The company is now broadly rolling out the scheme under a new name: “. Creator reward programyou only pay for videos longer than 1 minute.
“The Creator Rewards Program continues to reward high-quality, original content longer than one minute with an optimized reward formula that focuses on four key areas: originality, watch time, search value, and audience engagement. ,” the company wrote.
TikTok says that since its beta launch, “total creator revenue has increased by more than 250 percent in the past six months, and the number of creators earning $50,000 per month has nearly doubled,” meaning longer content is more profitable. He pointed out that it was expensive.
TikTok is also expanding subscription features for creators. Previously, only live streamers had access to services such as exclusive (paid) content, badges, and personalized emojis, but now the company is extending these benefits beyond live streams.
TikTok says, “In the coming weeks, eligible creators will be able to sign up and gain access to new ways to add value and strengthen their community through exclusive content and perks, while also giving their most engaged community access to their favorite creators.” “We will be able to provide an opportunity to connect more deeply with people.”
The company’s Creator Fund, which ended last year with no minimum video length requirements, was often criticized for low payouts. Last year, streamer Hank Green said he earned about 2.5 cents per 1,000 views on the platform. This is a portion of his income from YouTube and is equivalent to about half of the income he earned from TikTok before the foundation was established.
By comparison, some streamers have accepted creativity programs in beta. According to one creator, some creators (with subscribers ranging from 500,000 to millions) are paid anywhere from a few thousand dollars a month to nearly $100,000, and the Creator Fund It’s “a full $180” compared to the price he saw on the site.
However, viewers are concerned about long videos. In an internal TikTok survey last year, nearly 50% of users said his videos longer than a minute were “stressful,” and a third of users said he posted his videos online at 2x speed. He said he was watching it. wired Report from the beginning of this year.
How to pay creators isn’t the only challenge facing TikTok right now.Yesterday, a group of U.S. congressmen introduced A new bill would force parent company ByteDance to sell TikTok to keep the app in the US.