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McDonald’s breakfast is about to get even sweeter.
on Monday at a fast food chain. announced The company announced that it is partnering with Krispy Kreme to sell three types of Krispy Kreme donuts at select McDonald’s stores later this year and nationwide by the end of 2026.
When the donuts are officially launched, customers will be able to enjoy the famous original glazed flavor, chocolate ice cream with sprinkles, and cream-infused flavors.
Related article: McDonald’s CEO says “affordability” is becoming a reality even as the company struggles with sluggish sales
“Through this partnership, we will make Kreme Krispies accessible to fans nationwide, doubling our access points by the end of 2026,” said Josh Charlesworth, president and CEO of Krispy Kreme. I expect it to be more than that.” company release. “This partnership will accelerate the development of our existing daily delivery channels and create operational leverage through distribution density and production utilization.”
The partnership was initially piloted at approximately 160 restaurants in the Lexington and Louisville, Kentucky areas.charles worth said Demand for donuts during this period “exceeded” both McDonald’s and Krispy Kreme’s expectations.
Customers will be able to purchase single donuts or six-packs after they are “delivered fresh” to McDonald’s stores in the morning. Sweet Circles will be available for purchase throughout the day until sold out.
Krispy Kreme is also giving away one free Original Glazed Donut to guests who visit their local Krispy Kreme store today (March 26) between 5pm and 9pm local time. .
The partnership comes at a critical time for McDonald’s, which saw weak performance in the fourth quarter of 2023, with U.S. sales increasing 4.3% on a quarterly basis, compared to an expected 4.4% increase.
Related: Krispy Kreme and McDonald’s partnership could be a game changer
“As we move into 2024, I think the focus is probably going to be on what I would call affordability,” McDonald’s CEO Chris Kempczinski said in a Q4 2023 press conference. he said. financial statement.
mcdonalds It was going up As of Tuesday afternoon, the annualized return was just over 1.7%, while Krispy Kreme skyrocketed In just 24 hours after the partnership was announced, the show achieved viewer ratings of over 28%.