Google The state will begin removing links to California news websites from search results for some Californians in response to a bill that would require online advertising companies to pay fees to connect residents to news sources.
in blog post Jafar Zaidi, Google’s vice president of global news partnerships, announced Friday a “short-term test” and said the bill, called the California Journalism Protection Act, is “the wrong approach to supporting journalism.” “It’s going to generate some level of business.” Uncertainty that no company can accept. ”
The bill was introduced last year and is currently being debated in the state Legislature.
Google’s announcement marks the latest dramatic change in the way news is handled on large internet platforms.facebook parent meta is exiting its news business, announcing in September that it would be expanding Facebook News in European countries, including the UK, France and Germany, as part of its ongoing efforts to better align investments with the talent of its products and services. It announced that it would “retire” tabs. I value it most. ”
Last year, Meta also banned Canadian users from sharing news on its app after Canada’s federal government passed the Online News Act, which requires tech companies to pay domestic media for content.
Recent developments are a game-changer for many online publishers who rely on Facebook and Google for traffic, and are especially painful for those who rely on advertising revenue.
“If passed, the CJPA could result in significant changes in the services available to Californians and the traffic available to California publishers,” Zaidi wrote.
Google also announced Friday that it is “pausing further investments in California’s news ecosystem, including new partnerships through Google News Showcase, news product and licensing programs, and the planned expansion of the Google News Initiative.” did.
Supporters of the California bill say it’s useful for news publishers receive a significant portion of the advertising profits made by large technology companies such as apple, Google and Meta. But some critics in the journalism industry worry that the bill will foster a compensation ecosystem that favors larger, better-resourced news organizations over smaller ones.
Google has previously opposed similar media payment measures overseas. Spain, Australia, Canada and new zealand. However, the company ultimately acquiesced to the rule.
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