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After months of testing and teasing dozens of changes to the original burger, McDonald’s has now revealed the big change customers will notice: size.
McDonald’s Chief Financial Officer Ian Bowden said on a call with analysts on Tuesday. announced The chain says it plans to test larger burgers in some markets this year.
“To further strengthen our leadership in the beef category, our team of chefs from around the world developed a heartier, more satisfying burger,” said Borden. said on the phone. “We plan to test this burger in several markets later this year to ensure it has universal appeal before rolling it out globally.”
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According to Borden, this is not surprising news for McDonald’s. hinted Speaking at last month’s UBS Global Consumer and Retail Conference, he said he believed there was a “significant” opportunity to roll out a larger offering, noting that the chain had tried to do so in the past.
In the mid-90s, McDonald’s tried to create a “premium” burger with a variety of toppings and menu options ( arch deluxefor example), rather than just making larger patties.
“We’ve been eyeing this opportunity for years because we thought it was about premium burgers,” Borden said. said last month. “We were not successful.”
It’s been a long time coming for the chain, which launched big growth plans in 2016. that december This included creating a new version of the burger with an estimated 50 changes. The changes were first tested in Australia and some West Coast and Midwest markets in 2023.
Other changes include replacing the Big Mac’s sesame seed bun with “butter brioche” and adding cult-favorite “signature sauce” to each burger.
mcdonalds positive was reported First-quarter 2024 results released Tuesday marked the chain’s 13th consecutive quarter of comparable sales growth, with global comparable sales increasing 2% on a quarterly basis.
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CEO Chris Kempczinski said, “As consumers become more discerning with their spending, we’re committed to delivering first-class, trusted, everyday value and exceptional performance in our restaurants. We want to attract more customers to our stores.”
mcdonalds was depressed It was just over 8% as of Tuesday afternoon.