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Following backlash from customers sky high fast food McDonald’s has hinted at new efforts to win back loyal fans, including bigger burgers and testing new recipes.
The burger chain is now reportedly experimenting with new menu combinations to make eating at McDonald’s easier on consumers’ wallets.
According to a person familiar with the matter, CNBC McDonald’s plans to introduce $5 worth of meals where customers can choose a McChicken or McDouble, McNuggets, fries and a drink, according to a report Friday.
average Fee For one McDouble at the time of writing, Approximately $3.65.
Related article: McDonald’s in Connecticut goes viral for astronomical prices
After April 30th, McDonald’s reported Q1 2024 income and 2% quarterly jump With global comparable sales growth (the chain’s 13th consecutive quarter of comparable sales growth), CEO Chris Kempczinski said he is delivering more value to consumers. promised to provide.
McDonald’s CEO Chris Kempczinski (Nuccio DiNuzzo/Chicago Tribune/Tribune News Service via Getty Images)
“McDonald’s has a long history of being chosen by customers who value value, and it is imperative that we continue to make affordability a top priority for our customers,” Kempczinski said on a conference call with investors. “We literally wrote our value strategy and are committed to maintaining our leadership in the industry.”
Related article: McDonald’s CEO says “affordability” is becoming a reality even as the company struggles with sluggish sales
“Eating at home has become more affordable,” Kempczinski said. talking. “The battleground is certainly low-income groups.”
According to recent research, finance buzz We found that McDonald’s prices nearly doubled (up about 100%) across all popular items from 2014 to 2024, making it the chain with the highest price increases among its competitors.
In February, during a Q4 2023 earnings call, Kempczinski said the company was paying “perhaps more attention to affordability” after soaring menu prices hurt global sales in the quarter. “I will pay you,” he hinted.
mcdonalds was depressed Just over 6.7% as of Friday afternoon.