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Google now targets Google searches to a broader audience in the United States, and news publishers face potential multibillion-dollar impacts from this change.
Google announced Tuesday that it will apply AI to high-impact elements of search, from AI overview to AI-recommended pages in clustered groups. AI Summaries, which appear at the top of search results and neatly summarize content found across the web, began rolling out to all of Google’s 246 million unique users in the US on Tuesday.
Introduction to AI means that overall website traffic will decrease as people will simply search and read AI-generated content without clicking anything.
As newsroom traffic and funding declines, our ability to produce fresh content diminishes. At the same time, Google ceases to be a gateway to information sources and becomes a more direct source of information, said Anastasia Kociłubinska, her SEO director at SE Rankings. entrepreneur.
“Search results and hallucinations probably still contain misleading information, and many users will probably use this information without double-checking,” Kociubinska warned.
Google I/O 2024 on May 14, 2024. (Photo credit: Christoph Dernbach/picture Alliance via Getty Images)
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Google’s search changes could cost websites a total of $2 billion. Some may lose two thirds of their traffic. According to the data From Raptive, a growing media company.
News and Media Alliance chief executive Daniel Coffey said: “This will have a devastating impact on our traffic as Google advertises to better serve user queries. “There will be even less incentive to click through to monetize content.” CNN Business.
This is a search for the Age of Gemini. #GoogleIO pic.twitter.com/JxldNjbqyn
— Google (@Google) May 14, 2024
Google, a major technology company, 90 and above The company, the leader in global search market share, now uses AI overview to freely configure search results and retrieve information from websites without guaranteeing site traffic or profit. Ta.
Related: Two Yale PhDs aim to reduce AI’s hallucinations by a factor of 10
“AI Overviews relies on the intellectual property of content creators, raising serious questions about compensation and fairness,” Raptive said. statement.
Google cites sources in the summary and links to your site.
Unlike OpenAI, which has agreements with major publishers like Axel Springer and the Financial Times to train AI on articles and reward publishers for linking directly to articles, Google It has not yet announced any similar agreements with publishers.
OpenAI has also come under fire from some publishers, with The New York Times reporting: file a lawsuit In December, he filed a lawsuit against the company on copyright grounds.
Related: For a $75 monthly subscription fee, elite financial publications make AI articles available for training
Google has $60 million contract A partnership with Reddit to train AI based on Reddit data was announced in February.