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Meta and Google are offering Hollywood studios millions of dollars in the hopes of striking licensing deals that will allow them to improve their models for AI-generated video, a media outlet reports. in Bloomberg. According to reports, the two companies have offered “tens of millions of dollars,” but it is unclear what the outcome of the negotiations will be.
Netflix and Disney are reportedly “reluctant to license their content” but have “expressed interest in other types of collaborations,” while Warner Bros. Discovery is reportedly “open to licensing some of its programming.”
A Meta spokesman declined to comment. Google did not immediately respond to a request for comment. Both companies are likely hoping such a deal will help advance their own video generation tools. Google recently showed off a text-to-video model and featured Donald Glover to promote the feature. Meta has also AI-generated video.
There’s a kind of arms race going on among AI companies to land licensing deals with media companies. Earlier this week, OpenAI and NewsCorp signed a multi-year deal to provide news content to ChatGPT. Meta is also considering paying publishers for access to “news, photo and video content” to train its AI models. Business Insider .
but, Bloomberg Hollywood studios may have some reservations about such deals, he notes. While AI editing tools may be appealing, there is widespread concern in the entertainment industry about how AI companies will use their creations. That tension was on full display this week, when Scarlett Johansson accused OpenAI of imitating ChatGPT’s “Sky” assistant after she cut ties with the company. OpenAI claims it tried to imitate Johansson’s voice, but it was not clear that Sam Altman was behind it. .