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For example, if you search for “competitive vision Google Open Eye” TechCrunch Article It was displayed at the top of Google News. Below that, Atlantic and Bloomberg It compares rival companies’ approaches to AI development. But the fourth-ranked article for that search, just below these highly respected websites, was another Syrus #Blog post that heavily copied the #1 TechCrunch article.
Reports say January 404 MediaIn early 2015, Google News search results showed AI-powered articles multiple times for basic search queries. Two months later, Google announced major algorithm changes and new spam policies in an attempt to improve its search results. And by the end of April, Google announced that it had completed a major tweak to remove useless results from its search engine ranking system. “As of April 19, we have completed the rollout of these changes. We have seen a 45% reduction in low-quality, unoriginal content appearing in search results, versus the 40% improvement we expected from this work,” Elizabeth Tucker, director of product management at Google, wrote in a blog post. Blog Post.
Despite these changes, spam content created with the help of AI remains a pervasive problem for Google News.
“This is a very prevalent issue on Google right now, and it’s hard to answer specifically why it’s happening,” said Lily Ray, senior director of search engine optimization at marketing agency Yahoo! News. Amshiv“Some of our clients have said, ‘They rewrote our article with an AI, and it looks exactly like what we wrote in the original content, but it feels like a gibberish version that was rewritten with an AI.'”
At first glance, it was clear that some of the images on Cyrus’ blog were generated by AI based on the illustrations’ droopy eyes and other deformed physical features — a clear sign of AI attempting to represent the human body.
So, was the text of our article rewritten using AI? We reached out to the blog’s creators to find out more about how it was created, and received confirmation by email that an Italian marketing agency created the blog. They claim that they used AI tools as part of the writing process. “Regarding your concerns about plagiarism, we can assure you that our content creation process uses AI tools that analyze and synthesize information from various sources, always respecting intellectual property,” wrote someone under the name Daniele Syrus in an email.
They point out that a single hyperlink at the bottom of the cited article is sufficient attribution: while it’s better than nothing, a link that doesn’t even name the publication is not sufficient attribution. Defending against plagiarismThe person also claims that the website’s purpose is not to get clicks from Google’s search engine, but to test AI algorithms in multiple languages.
When asked for response via email, Google declined to comment on Syrus. “We don’t comment on specific websites, but We’ve updated our spam policy “We prohibit the mass production of low-value, unoriginal content in order to rank highly on Google,” said Google spokesperson Megan Farnsworth, a former WIRED employee, “and we take action against sites globally that don’t follow our policies.”