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The latest iPhone could be released within a month.
Apple plans to launch its next-generation iPhones, AirPods and Apple Watch on Tuesday, September 10th. Friday Report Bloomberg’s chief reporter Mark Gurman reports that the phone will reportedly be available on September 20th.
The main differences between the iPhone 15 announced last year and the new generation scheduled to be announced in September are Apple Intelligenceis a set of AI tools that upgrades Siri, giving the voice assistant direct access to third-party AI like ChatGPT, enabling features like adding AI-generated emojis.
Related: Why Morgan Stanley analyst names Apple a top pick and doubles down on iPhone expectations
Apple introduced a special brand of AI in June for the iPhone 15 Pro and Pro Max. Acquired by Apple Intelligence The iPhone 16 lineup is expected to follow suit in the fall.
Bloomberg reports that the latest iPhones will have larger screens and better cameras on the Pro models, and Apple is also planning to upgrade its AirPods and Apple Watch at the event.
Apple CEO Tim Cook. Photo by David Paul Morris/Bloomberg via Getty Images
Analysts predict that this fall could be a lucrative upgrade cycle for Apple, potentially even bigger than the one that saw the launch of the 5G-touted iPhone 12 in 2020. iPhone 12 sales are 100 million within 7 months.
AI is “more compelling than anything we’ve seen so far,” said Gil Luria, an analyst at DA Davidson. Reuters.
Morgan Stanley analysts named Apple a top pick in July, saying Apple Intelligence would be a “clear catalyst” for current iPhone users to upgrade.
Related: Apple’s AI has pitfalls — and they could help it boost sales
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