"Are You a CEO, Director, or Founder interested in a Feature Interview?"
All Interviews are 100% FREE of Charge
Walmart announced a partnership with Burger King in a strategic move that could have big implications for both brands. The partnership will allow Walmart+ members to receive a 25% discount on all food orders placed through the app at Burger King locations. The move is intended to boost the value of Walmart’s subscription service and bring more traffic to Burger King franchises.
Related: Considering owning a franchise? Get started today and find a personalized listing of franchises that fit your lifestyle, interests, and budget.
a Walmart+ Subscription Costing $12.95 per month or $98 per year, the membership includes free delivery from stores, fuel discounts and exclusive access to special offers and events. The partnership adds foodservice benefits, making the retail giant more attractive to members and positions it as a competitor to Amazon Prime, which offers a wider range of benefits.
The partnership paves the way for future collaborations between the retail giant and the fast-food franchise, potentially resulting in mutual customer acquisition and retention benefits. Overall, Walmart+’s partnership with Burger King is a strategic alignment that benefits both the brand and its franchises, highlighting a trend toward cross-industry collaboration that drives consumer engagement and loyalty.
Related: The First 100 Days of Onboarding Are Critical: Commonly Overlooked Factors That Can Determine New Employee Success
For Burger King franchisees, the partnership is a promising development. By tapping into Walmart’s vast customer base, Burger King locations can expect to see increased traffic and sales, especially from consumers who are already invested in Walmart+ memberships. The perks also include discounts on popular menu items, which could attract more customers, especially in an economic climate where value-driven decisions are paramount.
Several major fast-food chains announced new deals earlier this summer, mostly in the $5 price range, following months of persistent inflation and complaints about rising prices. Burger King recently invested $300 million to renovate about 1,100 U.S. restaurants, $5 meal of your choicecomes with a Whopper Jr., Chicken Jr. or Bacon Cheeseburger, four chicken nuggets, fries and a drink.
Related: Find out which brands have been on the Franchise 500 the longest and are inducted into the new “Hall of Fame”
"Elevate Your Brand with an Exclusive Feature Interview!"