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Taco Bell is known for pushing the boundaries of fast food, and the No. 1 franchise on our 2024 Franchise 500 rankings has just released a new dessert to excite fans: Mountain Dew Baja Blast Gelato. The company announced that… Unique Services To celebrate the 20th anniversary of Baja Blast, a drink that has gained cult popularity since its release Debuted in 2004.
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Taco Bell tested the gelato on a two-week trial basis at one location in August 2023. The Campus Drive location in Irvine, California, drew customers from near and far to get a taste of the frozen treat, which quickly sold out due to high demand. September 3The dessert is available in 3.5-ounce portions at most locations, but can only be purchased via the Taco Bell app.
Baja Blast Gelato has generated excitement among Taco Bell fans, Everyone The company is thrilled with the $3.99 price tag, with many customers accustomed to the brand’s more affordable menu items voicing their concerns on social media.
Very disappointing @Taco Bell For now! You made such a fuss about the release of this Baja Blast Gelato and now you’re selling this size for $4?!?! It’s a total SCAM!!! pic.twitter.com/X0lxTdPBUf
— EJ (@DatDudeWeeji) September 3, 2024
Taco Bell’s premium price for its gelato is unusual for many consumers at a time when chains like McDonald’s, Burger King and Wendy’s are offering more affordable menu items to attract budget-conscious shoppers.
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Mountain Dew Baja Blast has been a staple on Taco Bell’s drink menu for two decades. Originally released as a Taco Bell exclusive, Baja Blast quickly became a fan favorite and was eventually released in bottles and cans at retailers for a limited time.
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