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For brands looking to improve their diversity, equity and inclusion efforts, there is no better partner than their own customers. Your customers are often a diverse group themselves, and they want to know what they want from your company, what you can do to ensure their satisfaction, and what initiatives you can take to move forward. A valuable resource to help you know what you can improve.
There are a number of different strategies you can use to get the most out of their insights.Below, 9 members Young Entrepreneur Council Discuss what companies can do to engage their customer base in DEI efforts and how this type of engagement ultimately improves customer relationships.
1. Encourage customer feedback
Businesses can encourage customers to share their feedback and survey responses on social media and offer incentives to do so. For example, customers who complete surveys and share feedback can enter prize draws or receive discounts on their next purchase. Not only does this increase customer engagement, but it also helps amplify customer voices and opinions, which is beneficial to the company in terms of improving its DEI efforts. From this data, the company can gain valuable insight on how to improve her DEI initiative and help customers feel their voices are valued. This can increase trust and loyalty between businesses and customers, ultimately leading to better customer retention and growth. – Andrew Saladino, kitchen cabinet king
2. Invite customers to DEI events
Lead by example and actively demonstrate support for the DEI initiative. Brands can grow their customer base by regularly sharing their DEI efforts, holding awareness events and campaigns, and providing opportunities for customers to participate and take action. can be involved. By actively involving customers in these efforts, a brand can demonstrate commitment to his DEI and improve customer trust and loyalty. Additionally, it makes it clear that the brand is made up of people who believe in and stand by his DEI values, attracting more customers who share similar values. – Abhijit Kardate, Astra WordPress Theme
3. Work with diverse community organizations
Partner with a wide variety of organizations that serve the communities you want to reach, including advocacy groups, community organizations, and cultural centers. This allows us to better understand the needs and perspectives of these communities and provide opportunities to work together to create products, services and experiences that meet their needs. This entire collaboration can yield valuable insights that can be used to evaluate DEI’s efforts. This sort of reverse-engineering technique often proves fruitful when properly aligned with the community in which the ideal customer or segment resides. After all, we’re creating something like a customer advisory board. – Kelly Richardson, infobrands
4. Build a forum where customers can interact
Every brand should build a community where customers have the opportunity to share their experiences, thoughts and opinions. For example, you can set up an online forum where your clients can communicate with each other. The first is about the brand, its products and level of service. Ultimately, these platforms will become a place for people with common interests to talk about anything under the sun, and a pool of information as far as customer satisfaction is concerned. can form a brand. Forums and community spaces are also opportunities to ask directly what else clients want from your brand. Making them part of the decision-making process improves relationships and increases brand loyalty. – Bryce Welker, Four major accounting firms
5. Focus on inclusive product design
One way to include customers is to identify aspects of your product or service that make it difficult for certain people to use it, and include these in customer-facing DEI initiatives such as product design. These aspects can be affordability, utility and even messaging. Comprehensive product design means offering variations to cater to all customers and creating a strong customer base. I mean Inclusiveness in product offerings is the most obvious way DEI engages with consumers, demonstrating understanding and acknowledgment of different backgrounds, experiences and needs. It shows that the brand is loyal to every customer and wants the experience with the brand to be as easy as possible. More than just acknowledging diversity and consumer experience, DEI is a commitment to social responsibility and values. – tonica blues, Lead Nicely Co., Ltd.
6. Reach out to an international audience
One way, especially for e-commerce brands, is to identify your target audience around the world and ask them about their lifestyles related to the products and services you offer. People love to talk about cultural differences and show off aspects of their homes that they love. These aspects include food, traditions, music and scenery. These discussions are more often found on social media than in product reviews or business-moderated forums, but can be created within moderated online communities in a variety of spaces. Questions have great power, and when well answered, they expand your worldview. You can also gain more insight into the people involved in your business while supporting DEI efforts. – Duran Inch, optimal 7
7. Involve the customer in the conversation
Brands looking to improve their DEI efforts can engage their customer base by including them in the DEI conversations and actions. Social media becomes a platform to get started. You can use it to promote and spread your DEI initiative, start conversations, and engage your audience. This will help us understand their point of view on the issue and can be implemented in our DEI efforts. Using them in a DEI program is a good way to build a stronger relationship with your audience because they feel heard and valued. We also understand that your interest in improving the DEI is genuine. – Andrew Munro, Affiliate WP
8. Leverage your customer support team
Customer Service Support is the best point of contact for brands to discuss DEI with their customer base. By engaging directly with customers on topics related to the DEI area, personal interactions can reveal areas of opportunity and actionable suggestions. Become a good listener and develop sensitivity to social issues revolving around DEI themes. The more diverse your customer support specialists are, the more you can build relationships with the customers who call and interact with your brand. A professional training program by the brand to make her customer support specialists more sensitive to the different needs of her DEI domain and better understand how to successfully reflect the brand to create a better customer experience. You can also – Brian David Crane, spread great ideas
9. Listen sincerely to their experiences
Ideally, share genuine experiences and request genuine feedback. We are a women and minority owned business that provides criminal defense services, so we know firsthand what it’s like for clients who have difficulty finding work if they have a criminal record. offer fair-chance hiring practices or claim there is a DEI in their hiring practices, most candidates of color and criminal records are white males with experience from stable families. I have a different experience. No criminal record. If you own a business as a white male, talk about the elephant in the room and ask underrepresented people for feedback on what they can do to help her DEI efforts at the company. please give me. – Givel Ramano, Ramano Law Office