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The future of TikTok is uncertain. Twitter is going through turbulent times. Engagement on Instagram is declining. So which social platform is the best for entrepreneurs to turn their attention to? Always think of the rugged LinkedIn.
By building a strong network on LinkedIn, entrepreneurs can make valuable connections, share insights and thought leadership, and establish themselves as industry experts.
I asked the people making the biggest waves on LinkedIn what they were doing right. Here are their tips.
RELATED: 5 LinkedIn Content Ideas for Entrepreneurs to Drive Growth and Visibility in 2023
1. Share your true self
Gone are the days when LinkedIn was all about buttoned up conservative posts.
you are a proMy own best performing post was the one containing the first rejection
I added my thoughts on staying determined to letters from when I was twelve.
Honestly, most of our success at Linked is due to Justin Welsh, the founder of The Diversified.
Solopreneur and creator of one of the most popular courses on LinkedIn (it’s
10,000 students, including myself, have over 3,497,000,000 impressions on LinkedIn.)
Generic ‘Here’s how to be a better leader’ content may have worked until last year, Welsh said
But now that entrepreneurs are starting to flood LinkedIn, it needs a lot more than the typical
Get the right kind of followers.
“Everyone shares things like ’10 steps for this or that,'” he says. “But those who write that demonstrate their own journey will stand out and attract a sticky follower who will continue the journey with them.”
LinkedIn Executive Trainer and Advisor Tara Horstmeyer believes the emergence of AI means:
Video increases the angle of credibility, so going “live” becomes more important.
“Whenever I can visually understand your face, your words, your voice, and your personality, it’s
I will help you,” she says.
Wales, on the other hand, eschews videos and instead focuses on writing illiterate posts.
“It’s not just what you write about, it’s also what you disagree with,” he says. “I write a lot
As an entrepreneur you build your own business, but I also write about the opposite.
I am against the traditional 9 to 5 tense. In a world of 4.9 billion people connected to the internet, contrarian
Perspective helps you stand out. ”
2. Remember Human Psychology Comes First, Algorithms Second
LinkedIn is always rolling out new features, so it’s easy to get swept away by badmouthers.
Algorithms prioritizing content posted via newsletters and scheduling platforms
Wide. Ultimately, no algorithm can beat a basic understanding of what makes people tick.
“Humans have been working the same way for hundreds of years,” says Welsh. “Growing up
In 2023, the most users will not only ride the trend wave, but also understand the basics correctly by knowing the audience,
Ideal customer image, storytelling, empathy, learning copywriting, understanding
customer journey”.
3. Engagement is the name of the game
Conversation is necessary for success on social media platforms, but at LinkedIn it’s important.in short
Find people like you to comment on posts instead of just replying
Comments people have made on your post.
Still, you don’t just give a thumbs up or write a “great post” and walk away.about reading
Provide (sometimes very long) posts and thoughtful responses.
The advantage of commenting on other people’s posts, according to Horstmeyer, “is that you can find your own posts.
If you speak up, you can find the style of writing you love and find your allies.” LinkedIn’s currency, she said,
support and reciprocity. “The generosity you have already given will come back to you as a person.
Start supporting your content,” she says.
Wales agrees. “When you come in, you drop really quality content and leave.
You can get rewarded for publishing quality content, but it doesn’t grow or grow that fast.
It’s an audience that is as deep as you interact with on a regular basis,” he says.
4. Embrace the journey
Unlike TikTok, where timely posts lead to virality, there is no quick-growth scheme
at LinkedIn. Welsh has over 340,000 followers and can attract thousands of followers
Comments and likes on his posts have been consistently showing up for over four years.
Welsh and Horstmeyer each estimate that they spend between 45 minutes and 1 hour per day.
On LinkedIn, we divide our time between posting, replying to comments, and interacting with others.
post.
Ultimately, the unsexy act of showing up every day is just as valuable as the
It will enter into force in 2023.
“I always say, ‘The most important thing is to take the friction out of consistency,'” says Welsh. “For example, I like to write, so I write every day.”