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Meta joins Google, Microsoft, and other big names in boosting ChatGPT-style AI.Mark Zuckerberg is clearly His company plans to develop “AI personas” in the long term. We are currently investigating helpers for multiple media formats. See advanced chat features for Messenger and WhatsApp, as well as unique his Instagram filters and ads. Video and “multimodal” content could also benefit, Zuckerberg said. In the near future, the emphasis will be on tools for creation and expression.
The social media giant has also pooled its generative AI team into one group to help it “accelerate” its efforts in emerging areas, executives added. He wouldn’t reveal any further details, warning that “there is a lot of basic work that needs to be done” before the cutting-edge project comes to fruition.
The company isn’t new to some level of user facing AI. For example, in 2016 we introduced a chatbot to Messenger. However, this represents a significant expansion, which is not surprising given the industry’s growing interest in generative AI. Internet giants like Google are reportedly feeling competitive pressure from his ChatGPT on OpenAI. This is because, in theory, it could undermine search and other core businesses. Zuckerberg said on Meta’s recent earnings call that he hopes the company will become a “leader” in generative AI, which could also be a defensive tool.
But change doesn’t come in the perfect moment. Meta’s revenues are still on the decline, and the pivot to the Metaverse has cost the company’s Reality Labs division billions of dollars. The company recently cut more than 11,000 jobs to cut costs and weather tough economic times. Platforms like Facebook and Instagram continue to gain users, but the company isn’t as stable as it used to be.
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