Snoop Dogg revealed as co-founder of Web3-powered livestream platform

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American rapper and actor Snoop Dogg has revealed that he is one of the co-founders of a Web3-powered live streaming app called Shiller.

The app is described as a “live broadcast platform” intended to combine Web3 technology with real-time live streaming content. The rapster has been named as the co-founder of the app, along with tech entrepreneur Sam Jones.

Get ready for the Web3 Live Stream Revolution!

Say goodbye to the middleman and welcome to true creator empowerment with Shiller!

APPLY NOW https://t.co/w43RvAGN3t pic.twitter.com/YV9H2Wa5LF

— Shiller (@shiller) February 11, 2023

This follows last year’s wave of Web3 partnerships by Snoop Dogg.

Last April, Snoop Dogg partnered with the Sandbox metaverse to launch an NFT collection called “Snoop Avatars” and released a hip-hop single titled “A Hard Working Man.”

The rap star invited Yuga Labs, the team behind Bored Ape Yacht Club (BAYC) and CryptoPunks, to perform on stage transformed into the metaverse at MTV’s Video Music Awards on August 29. also partnered with

Snoop Dogg also recently partnered with crypto casino Roobet to serve as the company’s “Chief Ganjaroo Officer.” according to In Roobet’s statement on March 1.

When it comes to Schiller, blockchain will play a big part in the platform, allowing content creators to “tokengate” their streams and promote non-fungible tokens (NFTs) and other products from e-commerce websites. .

These content creators can be paid in cryptocurrencies such as Ether (ETH) and NFTs and can be cashed out as fiat currency.

It was supposed to be released in January, but has been delayed by three months until April 2023, according to Schiller updates. update March 2.

creator economy movement

Shiller’s launch appears to be part of a broader creator economy movement in which Web3 is likely to play a role.

“Web1” allowed users to write HTML and read content, while “Web2” allowed interaction between users. This has been brought to the masses by the monopoly of several social media such as Facebook, Google and YouTube.

The ‘Web3’ movement aims to eliminate these middlemen by offering creators full ownership of their content and the monetization that accrues from it.

Related: Music NFTs help independent creators monetize and build fanbases

Decentralized messaging platforms are also beginning to emerge, with one named ‘Damus’ poised to become the ‘Twitter killer’.

Backed by Jack Dorsey, Damus launched on the Apple App Store on February 1st. It is built on a decentralized network that enables an encrypted end-to-end private messaging network called ‘Nostr’.

The platform incorporates Bitcoin (BTC) payments on the Lightning Network.