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Meta appears to be phasing out one of the major initiatives that helped Reels creators on Facebook and Instagram get paid. The company has “paused” his Reels Play bonus program, insider report.
The program was originally In December 2021, it offered monthly payments when creators reached certain views and other metrics. The incentive, which promises top creators can earn up to $35,000 a month, is part of Meta’s move to fund a creator monetization program to make Reels more competitive with his TikTok. was.
But now, Meta is “evolving” its program, stating that it “stops extending new and updated Reels Play deals for Facebook creators and Instagram US creators at this time.” insiderThe company said it may offer bonuses to creators in more “targeted” ways, such as if Reel enters new markets.
As insider The company notes that it is phasing out payments as it prepares to expand its advertising on Reel. Tom Alison, head of Facebook apps at Meta, hinted at the move earlier this week. About company priorities. “Facebook Reels will continue to expand its advertising on his test so that more creators can earn ad revenue from Reels and expand their virtual gifting through Stars on Reels,” he wrote.
He didn’t give a timeline for when Facebook and Instagram users can expect to see the expansion of these “tests,” but the fact that the company is now putting the brakes on its bonus program is a sign of Reels’ massive scale. This suggests that the expansion of advertising is not far off.
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