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Brand influencer creating videos for target audience
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look around you. Not many people pick up a daily newspaper or watch a long commercial on TV. But they have one thing in common. Regardless of demographic, they’re scrolling through social media on their phones.
According to Pew Research, 70% of Americans Check Facebook daily. Using Snapchat, Instagram, and TikTok multiple times a day is second nature to young people. That’s how they communicate, read the news, raise awareness, and shop.
So it’s no surprise that brands are allocating the majority of their marketing dollars to social media.Influencer his marketing is done in that advertising budget steady riseHere are three reasons why.
1. Consumers equate themselves with influencers
Millions of people watch influencers brew their morning coffee or chase after messy toddlers. People may love seeing Pinterest-worthy photos, but they also love getting a glimpse into real life.
There are obvious advantages to using celebrities to plug in your product. Not only are they well-known, but they also have an element of charm. Her claims don’t seem to align with her jet-setting lifestyle.
But when a mother influencer they’ve followed for years says the same thing, they believe her. Plus, they’re more likely to follow her lead. , brand awareness Without making it feel like a paid commercial.
Influencers feel closer. Many even reply to social media messages. So when you recommend a set of comfy pajamas, the consumer doesn’t hesitate to click on her affiliate link.
2. Influencers can generate better ROI
Hollywood celebrities touting your eye cream in TV and print ads might boost sales, but I don’t know how much. Plus, bumps probably won’t happen right away. Influencers, on the other hand, drive sales conversions through direct links. This means companies can get a return on their investment more quickly.
Many influencers operate independently, so brands can save money even when no agency exists. When an influencer’s social media reach truly reflects the numbers in their media kit, brands can get more impressions for less.
When influencers really like your product, they can go from short-term brand partners to long-term brand advocates. Every time, they’re advertising for you. Followers often send messages asking for links or discount codes even after the collaboration has ended. This is another reason why long-term collaborations are becoming more popular than single posts.
Evaluating key performance indicators for influencer marketing is easier than for billboards, TV commercials, or print ads. Each social media post shows detailed stats about what was achieved with that particular piece of content. Easily see how many people have liked, commented, shared, and saved your post. You can also see how many times the link was clicked.
3. Influencers make more authentic connections with diverse audiences
Because influencers have their own follower demographics, brands can use them to reach specific segments of their customer base. Consumers click on links shared by their favorite influencers. Advertising agencies have access to a wide variety of models, but they are only paired with other actors on movie sets.
In contrast, when influencers of a particular ethnicity share your product, the interaction with their families becomes real. Consumers have seen their children, spouses, and pets on Instagram Stories. Their devoted followers listen to shopping livestreams and try recommended spice blends because they’re real family.
Influencers can also be more creative. They produce fresh content that is often straight from the heart. Their fans can tell it’s less scripted.Influencers also have faster turnarounds. Less bureaucracy as no agency is involved. Marketing teams send creative briefs to influencers, who can reply directly.
Choose influencers carefully
With so many benefits, influencer marketing isn’t going away anytime soon. However, there are some caveats. Make sure the influencers you choose are aligned with your brand values. Someone may be very popular, but someone who is controversial or can’t hear a political tone can damage your brand.
Don’t get overly impressed by the influencer’s huge following. An ideal influencer should have a loyal niche following. Some micro-influencers have such a high following that they can produce better results. Sign collaborations based on organic reach. Ask for stats and insights from the last three months, not just the lucky post that just happens to go viral.
It’s definitely worth spending time finding the right influencers. They can do wonders for your brand with less money and more natural talent.