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Microsoft continues to work hard to convince antitrust regulators that its planned acquisition of Activision Blizzard will not adversely affect competition in the gaming industry.Today the company announced A 10-year deal with Boosteroid for cloud gaming providers to stream Activision’s PC titles, if the deal closes.
This is Microsoft’s latest attempt to show EU, UK and US regulators that it will not use the deal to kick out competitors or stifle competition. Likewise, the company recently signed his 10-year deal with Nintendo and Nvidia to bring the Call of Duty franchise to platforms like Switch and GeForce Now. Microsoft says it has offered Sony a similar deal for its PlayStation license (which Sony has not agreed to), promising to support Steam availability alongside Xbox. Sony earlier this month raised concerns about the deal, including Microsoft shipping a buggy version of Call of Duty to the PlayStation, potentially eroding gamers’ confidence in playing the hugely popular shooter on Sony’s console. expressed.
“If the only argument is that Microsoft is trying to withhold Call of Duty from other platforms, and if they enter into a deal to bring this to more devices and platforms, that would be a very difficult case to take to court.” said Brad Smith, president of Microsoft. Said wall street journal“The reason we want to acquire Activision Blizzard is to complete the titles and have a richer library, especially mobile titles where we don’t have a strong presence and a stronger game business. in order to build a
activision blizzard
Boosteroid is the world’s largest independent cloud gaming service. Like GeForce Now, it supports multi-device streaming access, but requires purchasing paid games on other platforms (Steam, Epic Games, Battle.net, Origin, etc.). Boosteroid’s current libraries include: fortnite, grand theft auto v, red dead redemption 2 and of Activision Call of Duty: Warzone (among many others). It lets you stream games in your web browser and offers native apps for Windows, macOS, Android, Android TV, and Linux. (It’s missing because iOS doesn’t allow native cloud gaming apps without tedious workarounds.) Boosteroid is available in Romania, Ukraine, Italy, Slovakia, France, Spain, UK, Sweden, Serbia, and the US. have a server
The European Commission, which is responsible for EU competition regulation, was reported earlier this month to be fully satisfied with Microsoft’s “likely” promise. However, the commission has not publicly said so and needs to make a decision by April 25. A UK regulator’s decision is expected the next day. Meanwhile, the U.S. Federal Trade Commission last December sued Microsoft to block the deal over concerns it could raise prices and block access to non-Microsoft hardware. rice field. The company said he should satisfy the FTC by July. Otherwise, it will have to renegotiate the deal or abandon the acquisition and pay a split fee of up to $3 billion.
The UK’s Competition and Markets Authority, which favors structural change over behavioral promises like a licensing deal, recently suggested that Microsoft could sell Activision’s publishing division. A deal like Boosteroid is part of the battle to avoid that fate.
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