Would You like a feature Interview?
All Interviews are 100% FREE of Charge
Ads may soon appear on Instagram in places never seen before.Meta owned apps have started the test Several new ad placements aimed at giving businesses more ways to get found. One of these experimental placements shows ads in search results. When you search the app for a specific term (such as “makeup”), posts marked “sponsored” appear in your feed, which you can scroll by tapping on the actual results. In its announcement, Instagram said it plans to roll out the placement globally in the coming months.
Additionally, the app is working with select brands to test formats that give businesses the power to remind or notify them of future events and launches. , you’ll receive a notification from Instagram 1 day before, 15 minutes before, and at the start of the event. These reminders look like any other Instagram notification and appear on your lock screen.
Ads are the lifeblood of Meta, and after a year in which the company’s quarterly revenues shrank for the first time, the introduction of new ways to monetize them shouldn’t come as a surprise.For example, in the fourth quarter of 2022, the company will report Advertising revenue was $31.25 billion, down from $32.64 billion in the same quarter of 2021. Year-over-year ad revenue also decreased from $114.93 billion in 2021 to his $113.64 billion in 2022. In November, it laid off more than 11,000 workers in the first-ever mass layoffs. Just a few days ago, the company’s chief executive, Mark Zuckerberg, announced that Meta would lay off another 10,000 employees in April and he would reorganize the division in May.