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Amazon-owned Audible has started , which may indicate a major shift within the industry. The company is “conducting limited testing” on a select user base with ads, a step currently reserved for free members, and ad-supported to a “limited set of titles. Paid subscribers don’t seem to be affected by the change, at least for now.
Ads appear while listening to traditional audiobooks, podcasts, and Audible original content. Providers have been informed of the change and given the opportunity to opt out of ads, according to the company. please give me. This isn’t all that bad, but it sets a troubling precedent for many ad-averse consumers.
The company’s help page has nothing but empty buzzwords as to why this test was done. “Audible is dedicated to continuously optimizing how we deliver audio programming to listeners everywhere,” the company said. “Audible tests new products and services from time to time to learn about the evolving needs of our customers and partners.” Thanks for the clarification!
Does this mean an ad-supported subscription tier is coming soon? Engadget reached out to Audible to clarify this move, but has yet to hear back. When we do, we will update this post.
Consumers have long been accustomed to paying for audiobooks in exchange for a pure ad-free experience, but that may be slowly changing. On the dollar, a year later former Chief Content Officer Dawn Ostroff “We were looking into introducing ad monetization for audiobooks.”