- Aldi has launched a line of clothing and accessories featuring the company’s colors and logo.
- Fans post on TikTok and Reddit to share Aldi-branded hats and windbreakers as they come across them.
- This discount grocery store is one of the fastest growing supermarkets in the United States.
Shoppers now turn to Aldi for tracksuits, bucket hats and slip-on sandals in addition to groceries.
Discount grocery stores are coming apparel and accessories line March. Items range from socks to windbreakers to umbrellas and feature light and dark blue colors on the chain, multi-colored stripes and the Aldi logo.
The line, called “Aldi Gear,” is available nationwide, with each item priced at $9.99 or more, the company said. The latest product will appear in about a year. ardigia first line A water bottle, t-shirt and sandals were included.
“After seeing the success of the 2022 collection, it makes sense to up the ante this year,” said Joan Kavanaugh, Aldi’s vice president of national buying.
The company says the gear will be available “until supplies last.” Avid shoppers share information about where they’ve found their gear on social media and show it off when they’re successful.
“I thought there would be no prayers. Aldi’s last product in my store today was waiting for me in my size!” 1 post On the Aldi subreddit earlier this week. The post contains a photo of a black Aldi jacket with stripes.
In a TikTok video posted on March 22nd, the first day the latest Aldi Gear was launched, user disneydiva_4u showed off some parts of the line, including a keychain with a pouch that holds a quarter. I’m here. Aldi’s cart requires him to deposit a quarter in order for shoppers to use the chain’s shopping cart. This is a strategy that encourages customers to return their carts to the corral and saves the company labor costs.
“Their collection is so cute,” she says in the video.
Aldi is based in Germany and has stores in 20 countries.I entered the United States with 1976, store in Iowa. Since then, Aldi has opened about 2,300 stores in the country and is one of the fastest growing grocery chains, according to industry publications. Winsight grocery business. About half of the grocery stores that opened in the US last month were Aldi stores, according to Winsight.
A Bank of America analysis last month ranked Aldi among the most affordable grocery stores in the U.S. The chain keeps costs low by letting employees move between tasks during shifts. suppressing. It also has a higher percentage of store-branded groceries than other retailers.