- Influencers may have access to a briefing room separate from the White House press briefing room, according to Axios.
- It’s part of the Biden administration’s strategy to reach younger voters who don’t rely on mainstream news.
- The administration has so far relied on influencers to get its message out about the COVID-19 vaccine.
Social media influencers could be seen regularly at the White House as the Biden administration considers giving them their own briefing room. According to Axios report.
The move is part of a strategy to rally influencers and reach younger demographics who may not be using mainstream news or following the White House on social media, the report said. says.
According to Google’s internal data, nearly 40% of Gen Z prefer TikTok and Instagram to Google Search.
White House Deputy Chief of Staff Jen O’Malley Dillon told Axios, “We’re not just talking about young people, but also mothers and climate activists who use different platforms to get information. We are also trying to reach out to people whose methods are digital.” .
Relying on influencer reach could also be part of President Joe Biden’s strategy to reach younger voters ahead of the 2024 election campaign. Biden has not yet announced his re-election bid, but he is the Democratic front-runner.
The Biden administration has four staff members (not part of the Biden campaign) who connect with influencers and independent content creators.
The administration has historically relied on TikTokers, YouTubers and Twitch streamers for its messaging campaigns, including efforts to vaccinate young people.
A White House spokesperson did not immediately respond to a request for comment.
Highlighting influencers, who often rely on multiple platforms for content, may not be entirely in line with recent bipartisan hostility to TikTok, which has nearly 150 million monthly active US users There is also
last month, The White House has approved the Restriction of Security Threats Endangering Information and Communication Technology (RESTRICT) Act.It gives governments the power to ban apps and other technology services operated by foreign governments. His ByteDance, the parent company of TikTok, is based in Beijing.
Although the bill did not name specific apps, the bill directly addressed concerns that TikTok might share data with the Chinese government.