- Gaming has changed a lot in the last 20 years, and so has the industry’s reputation.
- Listening to gamers has always been an important part of product development for the team at Dell.
- A gaming historian talks about the lighter, cooler machines being released today.
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When Eddy Goyanes, a 43-year-old Cuban-born marketer, started selling Alienware gaming computers in 2004, he personally called every customer and asked them to mail him a video game. At the time, he had to wait 30 days for the then-small private company’s latest kit, the Area-51 ALX, so the team installed the customer’s game so the desktop was ready to go. . Arrived with the customer.
Today, in the age of near-instantaneous digital downloads, posting a game seems laughably old-fashioned. Over the past 20 years, Goyanes has grown with his Alienware technology. He joined the company as a college student pursuing an engineering degree. At the time, the computer he sold was the first to incorporate liquid cooling. machine He uses an industry-first fan structure and encapsulated liquid metal to keep the ultra-thin Alien X-series laptops cool.
Alienware was founded in 1996 by two childhood friends and ten years later acquired by Dell with a strong reputation for award-winning, customer-focused gaming PCs.
From the beginning, Goyanes, Alienware’s Official Brand Historian, said, “Our founders were gamers and we took their insights very seriously.”
But when Goyanes started working for Alienware, social media was still in its infancy. It wasn’t always easy to know what gamers were thinking, so the call came.Currently, the company’s own community forum Alienware Arena, with over 10 million users. “Hearing what gamers want and what they are saying is important and that is how we succeed,” he said Goyanes.
Gaming is well known as a social hobby
It’s not just social media that has changed. The perception of the gaming community and gamers in general has also evolved dramatically. “There’s a stereotype that gamers are isolated and living in a basement somewhere. It’s not all true,” he said Goyanes. In the early 2000s, senators pushed to regulate the sale of video games to minors, and scientists fought to debunk the myths linking video games to violence. Most of us today recognize that gaming is a social hobby.
Goyanes said: Now, ordinary people can build huge online communities and earn money by filming themselves playing games. According to Goyanes, some gamers are competitive and follow esports avidly. But for the most part, he stresses, gamers today are a diverse community. “There are different gamers across different age groups, different ethnic groups, different genders,” he said.
first documented history
What is the culmination of all this growth and Alienware’s 30 years of learning and developing? Alienware x16: “Great lighting, full metal chassis, 6 speaker sound, and 17″ gaming performance on a 16″ laptop.” Starting at £3,499 in the UK, this machine features the latest Intel® Core™ processors, The industry’s first and only 16-inch laptop with four fans inside. Maximum thinness without sacrificing graphics performance.The Alienware x16 has its own stadium lighting with 100 customizable micro LEDs on the back that can be animated in rainbow wave, scanner and loop style There is also
“I think what you can do with lighting is the best thing we’ve ever released on a gaming laptop in the history of it,” said Goyanes. Touchpad lighting can also be animated. This emphasis on aesthetic engineering makes the laptop desirable even for non-gamers. Its “Luna Silver” body is made of premium metals such as magnesium alloy, anodized aluminum and stainless steel. “Our designs have always stood out and always been unique, which is why our users have always loved them,” he said.
It may sound impressive, but the patented features rival Alienware’s courses. “We have the first history,” he says Goyanes. “We are the first company to have a user interface that allows you to customize each lighting zone, known as AlienFX. RGB lighting is now available in almost every gaming system.”
“Throughout our product line, we have always sought to change and adapt to people’s needs,” said Goyanes. “We’ve always challenged the status quo and tried to do something different.” Believe it or not, this is demonstrated nowhere better than in the x16 hinge.
You might think there’s only one way hinges work, and it’s been the same for hundreds of years. But the x16 actually had a hinge that could slide back and forth, allowing the team to make the laptop thinner and stronger. The hinge design is completely unique in the industry.
According to Goyanes, it’s amazing to compare the x16 to the “thick, heavy, loud” products he sold decades ago. Social media and gaming communities are also evolving, but not all are different.
The Alienware team was and always will be gamers. They play games to relieve stress after work. A colleague of Goyanes recently helped him level up in a particularly tricky game. I was. This is one thing he hasn’t changed in all the years he’s worked in the industry and is unlikely to change in the future.
Find out more about the new Alienware x16 Gaming Laptop.
This article was created by Insider Studios. Dell.