Would You like a feature Interview?
All Interviews are 100% FREE of Charge
HBO Max will be discontinuing HBO and simply relaunching as Max, Warner Bros. Discovery announced Wednesday at a press event. The service will officially launch on May 23, 2023.
“This new brand marks a significant shift from two limited products, HBO Max and Discovery+, to a broader content offering and consumer proposition,” said Warner Bros. Global Streaming and Gaming. JB Perrette, president and CEO of the company, said at a press conference. “Each product offered something for some people, but Max offers a wide range of quality choices for everyone.”
Introducing Max – something to watch. #StreamOnMax https://t.co/6cfw5racnN
— Warner Bros. Discovery (@wbd) April 12, 2023
HBO Max subscribers will renew their accounts to the new service in May, with the option to adjust their subscriptions. Max will still cost $16/month (the current price for HBO Max’s ad-free subscription), but will include Max Ad Lite ($9.99/month), Max Ad Free ($15.99), and other tiers in the Max range. There are also options. Ultimate Ad-Free ($19.99 per month).
The Max Ultimate Ad Free option is new. Unlike the other two subscriptions which include 2 simultaneous streams and access to 1080p resolution, Max Ultimate Ad Free includes 4 simultaneous streams and access to up to 4K UHD resolution.
RELATED: Warner Bros. Inflate HBO Maximum Subscribers Ahead of Discovery Merger, Claims Lawsuit
Regarding the rebranding and name change, Perrette said she wanted to expand her audience to “children and families.”
“We all love HBO, a brand that has been built as an edgy, breakthrough trendsetter in adult entertainment for over 50 years,” she said at the event. , not exactly where parents send their children most eagerly.”
Max offers HBO originals such as “The White Lotus” and “Euphoria,” as well as familiar collections such as the DC Universe and Harry Potter. However, the new service will also incorporate Discovery’s line of shows, from true crime and food shows to real-life hits like “90 Day Fiance.”
Ahead of the official announcement, Julia Alexander, director of strategy at research firm Parrot Analytics, said: new york times The merger will likely improve user engagement by embracing more diversity apart from HBO’s series-focused content.
“You have HBO Max open once a week and maybe not the rest of the week,” Alexander told the outlet. “They want it open two, three, or four times a week.” I think non-scripted programming increases that engagement.”